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The Rise of Social Network Ad Spending. This post was written by Jenny Urbano, our Social Media Manager.

The Rise of Social Network Ad Spending

Here at Demandforce, we love seeing and celebrating your ideas! And more than that, we love to hear from YOU. We want to bridge the gap between us and you, so that’s why we’re offering a once in a lifetime opportunity to win a trip to San Francisco, sightsee in this amazing city, visit Demandforce headquarters and share your ideas with us! 6 winners, and a guest of their choice will be flown out to San Francisco, California on March 12-14th, 2014, where they will stay in Union Square, spend a day at Demandforce, have dinner with the team, and explore the lovely City by the Bay! For contest rules, and how to enter, please visit our post in the Generation Demandforce Community here. Good luck!

Six ways to make Web 2.0 work - McKinsey Quarterly - Business Technology - Application Management. Technologies known collectively as Web 2.0 have spread widely among consumers over the past five years.

Six ways to make Web 2.0 work - McKinsey Quarterly - Business Technology - Application Management

Social-networking Web sites, such as Facebook and MySpace, now attract more than 100 million visitors a month. As the popularity of Web 2.0 has grown, companies have noted the intense consumer engagement and creativity surrounding these technologies. Many organizations, keen to harness Web 2.0 internally, are experimenting with the tools or deploying them on a trial basis. Podcast Six ways to make Web 2.0 work Over the past two years, McKinsey has studied more than 50 early adopters to garner insights into successful efforts to use Web 2.0 as a way of unlocking participation. Some historical perspective is useful. Web 2.0 covers a range of technologies. Earlier technologies often required expensive and lengthy technical implementations, as well as the realignment of formal business processes.

Gains from participation Management imperatives for unlocking participation 1.

Social CRM

7 Twitter Strategies for Growing a Great Following. You’re likely on Twitter. But are you connecting with the right people? Do you want to build a quality Twitter following? If so, keep reading. In this post we will explore sometimes obvious, yet seldom implemented, techniques of building a following on Twitter as well as few methodologies you may have not considered but should find quite useful. The inspiration for this post came from the book Twitter Power by Joel Comm. Let’s get started. #1: Look for people you already know This one is a no-brainer but it often goes unexecuted. You can tell Twitter to cull the list of contacts from your existing accounts on Gmail, Yahoo, AOL and LinkedIn. This method is limited to web-based email and unfortunately there is no simple way to search your Outlook contacts for Twitterers. But there is a way around that: Open a free web-based email account such as Gmail or Yahoo!

Done! There are additional implications, of course. #2: Twijazzle your blog So how do you Twijazzle your blog? Amen, brother Joel. How?