Old Spice Responses Case Study. Google and Adobe Aim to Measure Your True Social ROI. Measuring marketing spending used to be pretty easy, at least in theory: You'd run a big ad campaign and then see if your sales rose.
If they did, great. If not, then you wasted your money. Social media has muddied the waters. A campaign may not do much for sales, but it might add a million Facebook fans or garner an impressive number of retweets. Does that mean you spent your money effectively? Over the past month, Google and Adobe have attempted to answer that question. Adobe Social Adobe, best known for design software such as Photoshop, is attempting to boost its credibility as a marketing services provider with Adobe Social. Aseem Chandra, VP of marketing for the Adobe Digital Marketing Business, says SocialAnalytics lets you track activity on those social media platforms and then take note of users who wind up on your website. Among those brands is Expedia, the online travel firm, which ran a promotion in April 2011 called FriendTrips. Such information will cost you. 1. A Cisco Story: The Social Media Marketing Center of Excellence. At Cisco, we often speak at different venues about how we set up and operationalized social media.
We always receive so many questions on this topic that we decided to share our process and lessons learned with the larger social community in a more organized and methodical way. We have partnered with Frost and Sullivan to create a guidebook on “Operationalizing a B-to-B Social Media Center of Excellence”. This case study talks about how our Social Media Marketing Hub emergedwe defined the charter, roles and responsibilities of this hub andwe engage with the various parts of the organization, also known as spokes Following the guidance of the Frost and Sullivan research team, we broke down the process of creating our social media center of excellence step by step. To read the rest of our story, please contact Frost and Sullivan at GTMresearch@frost.com. Enjoy! Case Study: Social Media Campaigns Outperform Banner Ads for Driving Quality Web Traffic. Large brands like the ones we work with typically include social media marketing as part of a much larger marketing mix, as they should.
They frequently run TV ads, banner ads, PR programs, pay-per-click, print ads, out of home, event marketing and more. As budgets for social media marketing increase, one valid exercise in determining performance is to benchmark performance against other marketing activities in which you invest. We recently analyzed two campaigns we did last year for one of our clients (left unnamed here) and compared it to the performance of banner ads, an area where this client typically invests significant resources. A few points to note here: In each example, the banner ads and social campaigns were trying to drive quality web traffic to the same place. Example One: Social Contest versus Banner Ads In this first case, the client ran banner ads (produced and designed by another agency) to promote a specific product. Same client, different product, different campaign.
Twitter: 5 Business Case Studies. I am still hearing this deep and meaningful question at dinner parties, social moments and musings.
“I don’t understand this Twitter thing, isn’t it just people telling their friends what they had for breakfast or did last night , what’s the point of that!” In fact, for a lot of people it is exactly that…a bit like a normal cross section of your average conversation to be frank, but Twitter is a whole lot more! (2,000 plus apps and counting), if you are willing to not just skim the surface but take a deep breath, dive deep and explore the Twittersphere.
So I thought it might be productive to look at some Twitter case studies and how different types of businesses are using Twitter to increase sales, drive traffic, use as a service tool and add to their digital marketing toolbox. 1. When JetBlue (an airline) joined Twitter in the spring of 2007, it was one of the first major brands to do so. Why did they want to join Twitter? It wanted to help customers. Skyblue also used it for 2. 3. 4. 5. Social Media case study: Old Spice. The ROI of Social Media: 10 Case Studies. 34 case studies that prove social media ROI. Posted on October 19, 2010 by Rob Petersen inShare5.
Social Media Case Study and ROI Results. Does More Time Spent on Social Media Equal Higher Social ROI? The question on everyone’s minds: does more time spent on social media mean a greater social ROI?
That is one of the questions Social Media Examiner tries to answer in its 2011 Social Media Marketing Industry Report. They surveyed 3300 fellow marketers to find insights on how marketers are using social media to grow their company. Companies are becoming more social and staying on top of using Facebook, Twitter, Linkedin, blogs, and other channels takes commitment.
Maintaining a well run social media machine takes time but exactly how much time and what are the benefits? Time Spent: Most marketers who are fairly new to social media are spending the least amount of time, with 59% committing 1 to 5 hours per week managing their social channels. Benefits Gained: So what’s the social ROI of all this time spent? Can businesses achieve more benefits with more time spent? Connect: Authored by: Sara Levitt.