24 best practices for nonprofits using Twitter. Image by Rosaura Ochoa on Flickr Use this guide to take stock of your organization’s Twitter routine Target audience: Nonprofits, NGOs, cause organizations, social enterprises, businesses, brands, bloggers, social media managers, individuals.
Non-Profits Could Raise More Money If They Told Better Stories, Says Non-Profit... PASADENA, Calif., April 4, 2012 /PRNewswire/ -- Why do non-profit organizations fail to reach their fundraising goals?
"Non-profits, including schools, churches and associations, fail to connect emotionally with their donors. They present dry bullet points of facts and figures, which don't motivate people. They need to tell stories which intrigue and excite people so they want to support their cause," says Dan Portnoy, president of Portnoy Media Group, who consults with non-profits like United Way of Greater Los Angeles, International Justice Mission, and Union Rescue Mission.
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