6 Principles of Persuasion That Will Revolutionize Your End of Year Fundraising Results. I'm happy to welcome Frank Barry as a guest writer.
Frank is a Sr. Digital Marketer at Blackbaud and blogs at npNGAGE. He is a master at helping nonprofits excel at digital marketing, social media and online fundraising. Follow Frank on Twitter @franswaa. End of year fundraising is a big deal for most nonprofits, with estimates that one-third of all charitable giving happens in the last three months of the year. In fact, end of year giving is such a big deal that 34.8% of all online fundraising happens in Q4 with December accounting for over 20% of the total (see graph below based on Online Giving Research by Blackbaud).
How can nonprofits capitalize on the end of year fundraising opportunity? According to the science of persuasion, based on research by Dr. ReciprocityYou see this principle in action every day when you say hello to a stranger in the supermarket or to a co-worker when you get to work in the morning - they generally reciprocate. Related: This is the End of Business as Usual and the Beginning of a New Era of Relevance.
InShare301 Photo taken 11/19/12 using an iPhone5 at St Kilda Beach, Melbourne Australia The Times They Are A-Changin’ Come gather ’round people Wherever you roam And admit that the waters Around you have grown And accept it that soon You’ll be drenched to the bone If your time to you Is worth savin’ Then you better start swimmin’ Or you’ll sink like a stone For the times they are a-changin’.
The social economy: Unlocking value and productivity through social technologies. In a few short years, social technologies have given social interactions the speed and scale of the Internet.
Whether discussing consumer products or organizing political movements, people around the world constantly use social-media platforms to seek and share information. Companies use them to reach consumers in new ways too; by tapping into these conversations, organizations can generate richer insights and create precisely targeted messages and offers. While 72 percent of companies use social technologies in some way, very few are anywhere near to achieving the full potential benefit. In fact, the most powerful applications of social technologies in the global economy are largely untapped. Companies will go on developing ways to reach consumers through social technologies and gathering insights for product development, marketing, and customer service. Exhibit Enlarge. Social media cost of inaction (COI) Martyn Thomas is the managing director of Melbourne based FRANk Media, a hybrid full service agency with social business strategy at the core.
Martyns’ ethos is to consistently add value for clients and keep marketing teams abreast of the world outside their office. The social media party is just warming up as business continues its ongoing transformation. An hour with Google can reveal the potential of embarking on a fruitful social media strategy benefitting businesses and their bottom lines, so why then is first mover advantage still there to be had in most business categories? Management guru Edward Deming once said, “In God we trust. All others must bring data”. Brands face an incredibly complex challenge as they have to play with many dials at the same time: traditional ads, digital, web, mobile, apps, social, behavioural. So what possible barriers to entry could there be? We recently ran a ‘Where are you at with social?’ Don’t believe Company cultures/structures. Employee Engagement Drives Customer Advocacy And Business Value.
These days, a brand voice is a composite of how customers, employees and the rest of the ecosystem feel about the brand.
Social media has given a voice to many employees, and these empowered employees now want something bigger than being a proverbial cog in a wheel. These empowered employees, driven by purpose and passion, can be true brand advocates and radically improve both: the top and bottom line. To do so, these employees have to be committed to the organization and its goals. 6 Questions To Ask The CEO When He Says Social Media Won't Work For His Company. I recently wrote an article “9 Ways To Convince The CEO To Use Social Media and Enter The 21st Century” which received a lot of comments and in fact is the second most popular article on my blog with over 4,200 hits and 22 comments…they make interesting reading.
So it appears that it is a a topic on a lot of peoples minds. In thinking about it…. convincing is not just about “telling” .. though you do need to provide facts and figures and case studies. The art of the sale is often more about asking the right questions and getting them to provide their own answers that lets them come to their own conclusion. … then “they” own the answer. So when I came upon an online video of a presentation by David Meerman-Scott it provided a few more pieces to the puzzle. These are the questions .. In the last few months have you either professionally or personally. 1.Responded or answered to a direct mail letter or brochure? 2. 3. 4. 5. And here is the clincher….. 6.