Social Sharing/Networking. 是Klout失去其影響力？ Klout has built its reputation on being an application that can actually put your social networking to use.
Those countless and seemingly useless hours you spend connecting with people, building your profile, presenting yourself in whatever light you so choose—what is it all good for if not to use as leverage? The Web app does exactly that, integrating with Twitter, Facebook, LinkedIn, G+, Instagram, and nearly every other network you can think of to measure just how effective your online presence is. On the surface, it all sounds innocent enough, but now Klout is coming under fire for some of its missteps as well as its mission statement. Privacy problems It’s been discovered that Klout has been making profiles for users that don’t yet have accounts—which isn’t all that surprising. Klout responded quickly, and in a blog post CEO Joe Fernandez says plainly “We messed up on this one and we are deeply sorry.”
It gets worse: Algorithm update Questioning authority.
Klout's New Topic Pages Reveal Content Influencers. Klout has released a new feature that lets users gain insights on top content influencers as well as users who have received the most +Ks for respective topics.
Only 5% of users have access to the new Topic Pages for now, but Klout — which calculates users' social influence — will roll it out for all users within a few days. "This is a big step for us in turning Klout into more of a utility around search and discover instead of pure vanity of checking your score," Klout CEO Joe Fernandez tells Mashable. "Our goal is just to understand what they are influential about and who they influence. " To populate a user's Topic Pages (see screenshots below), the San Francisco-based startup analyzes the user's content created across the 10 services it measures — Twitter, Facebook, LinkedIn, Foursquare, YouTube, Blogger, Flickr, Instagram, Last.fm and Tumblr.
Klout will now also use +K data to rank the top +K recipients; Fernandez compares this component to a people's choice award. The Standard for Influence. 你的社群網路影響力指數有多少？讓Klout告訴你. 有些人可能對Klout這個服務不陌生，Klout這個字取英文“clout”（影響力）的諧音字，指的是社群網路影響力。
Klout認為自己是網路影響力的指標。 有在使用Facebook或Twitter的朋友可以馬上到Klout的網站察看自己的社群網路影響力指數，這個指數係根據每個人在社群網站上所發表的訊息，連結來評分。 評分標準是看使用者所產生的內容影響了多少人，以及使用者社群網路的大小，還有使用者間互動的頻率： True Reach：根據你跟朋友的互動去計算你跟網路上朋友互動的範圍大小，以及你真正影響了多少人，優點是它只會把有正常活動的朋友帳戶列入統計，而那些假的行銷或廣告的病毒帳戶由於沒有互動的成份，所以就不會被列入統計，以上圖片的152代表我大概有跟152人互動過。 Amplification Probability：這個數值所顯示的是你發佈內容後所得到的反應，例如你的twitter有沒有被retweet，你的發言有沒有引起大眾的熱烈討論以及轉貼，還是沒有人在乎？ Network Influence：這個Klout數值顯示的是你的網路影響力，而你的網路影響力的評分標準要看你所發佈的訊息有沒有影響到Klout指數很高的使用者，因此這個數值很值得爭議，因為評斷網路影響力的標準也是由Klout來決定。 Klout對於每個人的社群網路的活躍度以及社群影響力都有自己的一套評分標準，而細看之下這個評分標準依然有不少的漏洞，但目前還是可以作為一個社群影響力的指標的參考。 這幾天Klout又有最新的進展，佛羅里達的Bal Harbour Shops（是一個走精品路線的Mall）舉辦了一場Fashion's Night Out（購物夜），不了解Fashion's Night Out活動的朋友可以參考以下影片： （Fashion's Night Out簡單來說就像是時尚以及精緻版的週年慶，但加上很多香檳、雞尾酒、小點心、名人、藝人、模特兒以及獨家的優惠和限量的贈品。） Bal Harbour Shops 舉辦的Fashion's Night Out 將會有一個類似VIP廳的地方叫Klout Lounge，而要進入“Klout Lounge”的貴賓要出示的不是貴賓卡或邀請函，而是要證明自己的Klout指數高於40。 FNO邀請函. Klout : 可以評分Twitter推文的Chrome extension « Seo搜尋引擎優化 « 台灣搜尋引擎優化與行銷研究院:SEO:SEM.
本文要談談Klout，這是一個Google Chrome的extension服務，可以對於Twitter的推文加以評分，這個評分的基礎為何?
我們可以透過這個評分看到什麼呢? 這個Klout由ReadWriteWeb的這篇"Klout Chrome Extension Brings Scores to the Twitter Timeline"談到，你如果使用Google Chrome瀏覽軟體的話，可以由此去安裝Klout Extension。 安裝了Klout之後，你就可以登入後由timeline看到所有推文的評分(如下圖) 看到這些評分資料可以做什麼呢? 就是讓你有所依循，可以挑選分數較高的先看或是回文。 但是這些評分資料是怎麼來的呢? True Reach(真實到達率)是指你的跟隨者與朋友數目。 Amplification Probability(放大機率)是指你的訊息被retweet、like、comment或是談論到的數目。 Network Score (網路分數)是指質量方面，也就是你所能擴散的對象在網路上的投入程度。 所以Klout所評估的不只是數量上的加減，還是品質上的投入。 而Klout也提到了，他們不只是數量上的加減，對於未活動的帳號及垃圾帳號，都進行過濾了。 Klout Adds Google+ To Its Social Scores. The third social network icon on your Klout dashboard is now Google+, just behind the Twitter and Facebook buttons.
Latching onto news Tuesday that anyone can sign up for Google+, Klout CEO Joe Fernandez revealed the Google+ integration via a tweet: "Boom! I just connected my @klout account with Google+. " Fernandez told Mashable it will take a few days for Klout — which calculates users’ social influence and assigns a score from 0 to 100 — to pull in everyone's data and "normalize it across the population. " "We have always believed that influence was the ability to drive people to actions and Google+ has great signals such as +1s and comments," Fernandez continued.
"One thing we have noticed is that the conversation frequency and quality on Google+ really sets it apart from other platforms. " Fernandez has always been open about his desire to add Google+. Tweets Last Up to 67 Times Longer for Users With Higher Klout Scores [INFOGRAPHIC] How long does a tweet last before it loses steam and falls by the wayside?
![Tweets Last Up to 67 Times Longer for Users With Higher Klout Scores [INFOGRAPHIC]](http://cdn.pearltrees.com/s/pic/th/tweets-longer-infographic-18227738)
If you have a high Klout score, it may last up to 67 times longer than other users. The social influence measuring tool studied the impact of a tweet over time, based on a user's Klout score. Specifically, the company wanted to know how many retweets different types of users garner and how much time it takes before those retweets cut in half — or the half-life of a tweet. Klout measured a week's worth of retweet data to find out. The results are stark. SEE ALSO: Man Hysterically Fails at Explaining Klout to His Boss [VIDEO] 愛比松鼠 — 好可怕的工具: KLOUT. 一直很想寫一本書介紹 Twitter.
Twitter 在美國很紅，台灣相對應的產品是 Plurk. Twitter 有很多週邊產品。 Klout 是其中一個運用 Twitter 提供資料衍生的服務。 這個服務做什麼用呢？ AllFacebook Stats. Kred.ly Invitation.