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Klout has built its reputation on being an application that can actually put your social networking to use. Those countless and seemingly useless hours you spend connecting with people, building your profile, presenting yourself in whatever light you so choose—what is it all good for if not to use as leverage? The Web app does exactly that, integrating with Twitter, Facebook, LinkedIn, G+, Instagram, and nearly every other network you can think of to measure just how effective your online presence is.
Klout has released a new feature that lets users gain insights on top content influencers as well as users who have received the most +Ks for respective topics. Only 5% of users have access to the new Topic Pages for now, but Klout — which calculates users' social influence — will roll it out for all users within a few days. "This is a big step for us in turning Klout into more of a utility around search and discover instead of pure vanity of checking your score," Klout CEO Joe Fernandez tells Mashable . "Our goal is just to understand what they are influential about and who they influence." To populate a user's Topic Pages (see screenshots below), the San Francisco-based startup analyzes the user's content created across the 10 services it measures — Twitter, Facebook, LinkedIn, Foursquare, YouTube, Blogger, Flickr, Instagram, Last.fm and Tumblr.
有些人可能對 Klout 這個服務不陌生，Klout這個字取英文“clout”（影響力）的諧音字，指的是社群網路影響力。Klout認為自己是網路影響力的指標。 有在使用Facebook或Twitter的朋友可以馬上到 Klout 的網站察看自己的社群網路影響力指數，這個指數係根據每個人在社群網站上所發表的訊息，連結來評分。評分標準是看使用者所產生的內容影響了多少人，以及使用者社群網路的大小，還有使用者間互動的頻率： True Reach： 根據你跟朋友的互動去計算你跟網路上朋友互動的範圍大小，以及你真正影響了多少人，優點是它只會把有正常活動的朋友帳戶列入統計，而那些假的行銷或廣告的病毒帳戶由於沒有互動的成份，所以就不會被列入統計，以上圖片的152代表我大概有跟152人互動過。
本文要談談 Klout ，這是一個Google Chrome的extension服務，可以對於Twitter的推文加以評分，這個評分的基礎為何? 我們可以透過這個評分看到什麼呢? 這個Klout由ReadWriteWeb的這篇" Klout Chrome Extension Brings Scores to the Twitter Timeline "談到，你如果使用Google Chrome瀏覽軟體的話，可以由此去安裝 Klout Extension 。 安裝了Klout之後，你就可以登入後由timeline看到所有推文的評分(如下圖) 看到這些評分資料可以做什麼呢? 就是讓你有所依循，可以挑選分數較高的先看或是回文。
The third social network icon on your Klout dashboard is now Google+ , just behind the Twitter and Facebook buttons. Latching onto news Tuesday that anyone can sign up for Google+ , Klout CEO Joe Fernandez revealed the Google+ integration via a tweet: "Boom! I just connected my @klout account with Google+." Fernandez told Mashable it will take a few days for Klout — which calculates users’ social influence and assigns a score from 0 to 100 — to pull in everyone's data and "normalize it across the population." "We have always believed that influence was the ability to drive people to actions and Google+ has great signals such as +1s and comments," Fernandez continued. "One thing we have noticed is that the conversation frequency and quality on Google+ really sets it apart from other platforms."
How long does a tweet last before it loses steam and falls by the wayside? If you have a high Klout score, it may last up to 67 times longer than other users. The social influence measuring tool studied the impact of a tweet over time, based on a user's Klout score.
一直很想寫一本書介紹 Twitter. Twitter 在美國很紅，台灣相對應的產品是 Plurk. Twitter 有很多週邊產品。Klout 是其中一個運用 Twitter 提供資料衍生的服務。 這個服務做什麼用呢？Klout 說他們是提供 “the Standard for Influence”。