10 ways to measure social media for business. See our accompanying article on Socialbrite.org: How to measure your nonprofit’s social media success.
Is your business a social business? Companies that are making good use of social media should take the next step and measure the progress of their social media programs and campaigns. How do you know if you’re succeeding if you don’t have the numbers? Today we’ll look at 10 ways that metrics can offer visibility into your business’s performance. You won’t want to chart all of these, but tracking a few well-chosen metrics — and incorporating the learnings into your business processes — can contribute to the bottom line. Customer engagement 1Engagement can take place offline and online, on your site, on your social networks and in real-world face-to-face events.
Metrics to track could include: Note: Such customer interaction can be invaluable in fostering a culture of community and in guiding product development. Sales & profits. Social Media ROI... does it Exist? Social Media is Dead. Long Live Social Media ROI. What Social Business ROI really means. What's the ROI of your mother? Une présentation sur le ROI dans les... Social Media ROI. Quel Est Le ROI Des Médias Sociaux ? – Infographie.
Le ROI des médias sociaux est l’un des sujets qui préoccupe le plus les entreprises utilisant ces canaux pour promouvoir leurs activités.
D’une part, le ROI permet de mesurer l’efficacité du programme social media mis en place et de revoir la stratégie choisie si nécessaire. D’autre part, il aide à fixer les budgets marketing indispensables pour soutenir les efforts déjà entrepris. The 10 Social Media Metrics Your Company Should Monitor. While companies are starting to adopt Social Media for online marketing campaigns, and even letting employees participate, the question of ROI (Return on Investment) arises, along with doubts about what metrics to measure.
What Do Social Media Metrics Mean? This is a guest post by @LizaSperling, a social business professional in San Francisco, CA.
If your eyes glaze over when considering the slew of social media metrics (SMM) companies are tracking, you are not alone. You could dedicate all of your time to chasing metrics, but you don’t have to. Just start here. Measure what can be measured: Some metrics cannot be calculated. The data is not consistently available or is horribly inaccurate.
We’ll help breakdown what some of these metrics actually mean and offer you a few examples of tools that do a particularly great job at measuring that metric. 1. Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets. Viewer.media.bitpipe.com/1161875403_261/1297722043_885/Infor_sCRM_SO_32548_Editorial_Tip_021211.pdf. What social media costs to do (or not do) and the value of a Facebook Fan. InShare0 The most vexing question in social media is cost, especially since the primary currency is time, resources and knowledge: Pay someone to do?
Hire someone? Or do it yourself? For a brand or business, it mostly comes down to the return. What’s the ROI? For the person, business or agency doing the work, it’s proving value and profit. I am asked these questions frequently. WHAT IT COSTS TO DO: The average cost to staff and execute a social media effort is $210,600/year. The cost for the two staffers, a Community Manager at $93,600 for 30 hours/week at $60/hour, and a Social Media Strategist at $52,000 at 10 hours/week at $100/hours, also does not include overhead or health insurance if your hire someone as opposed to outsource. Many companies hire Community Managers first because, from a salary standpoint, it costs less per hour. Another point to consider is, for companies spending this amount today, they spent zero 3 to 5 years ago. The full inforgraphic is below. Case Study #3: InfusionSoft Uses Social Media to Reduce Customer Service Costs. If you have been following this blog, you might remember that I posted this a while back.
But with the new year here, I thought it might be good to repeat some of the case studies while adding new ones... just incase you missed them or incase you wanted a refresher as you start down the path of providing a solution to your company social media needs! I had the privilege to speak to the call center director, JoAnne at InfusionSoft.com when I first started my research on the affects of social media on customer service. I had asked some of the luminaries in social CRM, like Paul Greenberg, who I should talk to. He suggested I should speak to Helpstream. Bob Warfield, the CEO of Helpstream.com connected me to JoAnne. JoAnne was typical of many customer service professionals today. InfusionSoft is a web-based provider of marketing automation software for companies with fewer than 25 employees. The ROI of Social Media: 10 Case Studies - TNW Social Media.
The question of whether or not social media drives ROI still plagues many marketers and brands.
The issue is not always as straightforward as it seems, as there are multiple ways to measure the benefits of social media and it isn’t as simple as looking for a direct sales return at one end, with the social media imput at the other. Smart tracking and measuring is needed to fully capture the benefit of a social media campaign and while looking for direct ROI is one way to do it, there are other values to be measure from social media marketing.
I’ve put together a list of case studies that prove the ROI of social media, both through direct monetary return, customer loyalty, repeat traffic and more. What social media costs to do (or not do) and the value of a Facebook Fan. How to Measure Social Media’s Impact on Customer Retention. How to Measure the Return on Social Media Contests. Have you thought about running a social media contest?
Wondering how to best measure your return on investment (ROI)? This article will help with three case studies. But first, about that ROI… It took some time after the advent of online advertising before marketers started asking, “What are these ‘eyeballs’ worth that I’m paying for?” Gt; Calculer le ROI des médias sociaux est une perte de temps. Les semaines se suivent et se ressemblent : pas une conversation sans que l’on me parle du ROI des médias sociaux.
Je veux bien comprendre que les directions générales ou autres donneurs d’ordre ont besoin de données chiffrées avant de prendre de lourdes décisions, mais n’avions-nous pas dit qu’une présence sur les médias sociaux se construit dans la durée et ne nécessite pas de gros budgets mais une implication ? Avant de me lancer dans mon argumentation, laissez-moi vous rappeler plusieurs choses : Gt; De l’intérêt et de la difficulté d’exploiter un tableau de bord. Investir les médias sociaux est un travail de longue haleine qui vous demandera plusieurs années d’efforts avant de démontrer son plein potentiel.
Contrairement aux campagnes d’acquisition de trafic via des mots-clés qui offrent un impact immédiat, une présence sur les médias sociaux est difficilement quantifiable à l’aide d’indicateurs numériques (cf. On s’attend quoi des média sociaux NOW? We need f***ing ROI.