Social CRM
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Last December I hit 62 years old. Being honest with myself (and since I’m writing this “out loud” – you), I have to say I wasn't thrilled by that because it’s a physical age where your mortality continues to slap you in the face. My seminal “recognition year” was when I hit 60 in 2009, where for the first time, I realized that I wasn't immortal – even if 60 is the new 50. That might sound ridiculous, of course we’re not immortal, but I assure you, its not. Intellectually I had always realized that. But, on my 60th birthday it HIT me.
PGreenblog
Mitch Lieberman – A title would limit my thoughts
You can run, hide, duck, turn, cover your eyes, plug your ears, maybe then you will have successfully avoided hearing, seeing or otherwise experiencing the Facebook IPO. I sometimes; no, quite often, wonder what the fascination is all about. What exactly has changed? What is really different? Is it that Everything simply happens faster. Yes that is one part, I suppose.I have been thinking about this for some time (BTW, this is a short post – hope to ignite some discussion with this), would love to get your thoughts. Traditionally (as in most everybody I know in this world) we use financial metrics for customer segmentation, right? Either lifetime-spend, latest-spend, last-year-spend, or profitability, or what-not. [...]
crm intelligence & strategy
Brent's Social CRM Blog
In conjunction with IBM's Smarter Commerce initiative , the SMB Group and CRM Essentials are working on a series of posts discussing how technology is empowering today's customer, and why companies have to change their approach in order to build strong relationships with them. This sixth post in the series was written by Laurie McCabe. Very few marketers would deny that marketing is in the midst of a sea change. As we’ve been discussing throughout this series, many businesses are struggling to keep up in our increasingly connected world.
CRM Strategies Blog
Names like Jesus, Nelson Mandela, Martin Luther King, Adolf Hitler, FDR, Mohandas Ghandi, Bill Gates, Warren Buffett, and Steve Jobs come to mind. (2) Who have been the most influential people in my life? My wife, my parents, a former NBC Universal Executive, a business man turned global missionary, the most successful enterprise sales executive I know, a Navy Seal turned pastor and non-profit Executive Director, and select football and basketball coaches throughout my athletic career.If Salesforce.com were an emerging company today, it would be a good example of a disruptive innovation. In CRM Idol, we’re looking for the next Salesforce.com, but we don’t expect that the two companies will have much in common aside from their disruptive nature. Why? Disruptions happen all the time but, like lightning, they don’t strike the same place twice.
CRM Magazine Blog
Implementing a new CRM, or other business system – even one with similar functionality to one it is replacing – is fraught with dangers. Experience suggests that without pro-actively managing change, a significant number of CRM system projects fail to deliver the expected benefits and in a significant number of cases, are abandoned within only a few months of going live. Managing change is not the same as just implementing the new system, training staff how to use it, telling staff all about it and then expecting change to occur.
graham_hill | CustomerThink
Social CRM ideas by Mark Tamis
Implementing programmes that could potentially bring about profound changes in the way a company does business also entails that we need to deal with people issues such of putting a lot of strain and stress on those involved and lack of motivation – or risk the programme failing. In order for the programme to be successfully carried through and arrive at the results that we seek, we also need to ensure that everyone involved understands the need for change and adapts to a different way of working. In the following post Dr Graham Hill looks at what the drivers are that we can leverage to obtain the optimal outcome. Implementing a new CRM, or other business system – even one with similar functionality to one it is replacing – is fraught with dangers. Experience suggests that without pro-actively managing change, a significant number of CRM system projects fail to deliver the expected benefits and in a significant number of cases, are abandoned within only a few months of going live.
I am following the #scrm11 hashtag on Twitter to be informed about the Social CRM event in Paris, France and then I see this tweet (being reported from the event, not the person's question, I presume): It seemed to me from the tweets (please correct me if I am wrong, I had limited visibility) that SugarCRM wanted to share a vision where the social networking site would be of the user's choice and the CRM system would be able to connect to any of them, as opposed to what happens currently.
prem_k | CustomerThink
If you are to believe the talk of twitter-town and its suburbs, due to the connectivity of numerous devices worldwide, we (will) also have available so much data, it is just waiting to be mined and will change how we do, well.., just about everything. All this is being referred to as Big Data. The… [Read more…] As of January 1st 2012 I am who I was in 2011, but with a new job: Manager Customer Intelligence and Brand Management (OHRA). And, what makes the story even better: I get to continue to work together with Coníche. I will also be sitting on the Coníche Board of Inspiration!