Best Buy : 2 100 personnes formées à écouter et répondre aux clients sur Twitter. Dans la droite lignée de nos derniers écrits successifs sur la digitalisation de la Relation Client, je pense que s’arrêter sur un exemple vaut le coup et qui de mieux que Best Buy pour illustrer nos derniers propos.
Petit retour en arrière En effet, dans : Et si vous passiez à la Relation Clients sur Internet ? L’exemple Best Buy. How Best Buy Uses Social Media to Connect with Customers. Social media has really changed the way brands are connecting with their customers.
More and more companies are starting to realize the value of social media and are quickly adapting this new form of communication. However in order to have a successful social media strategy, it is important to have an internal culture that is ready to accept and learn. Best Buy has been a brand at the forefront of social media, using blogs, social networking tools, forums, and video to build brand awareness and keep consumers up-to-date with Best Buy news. A number of large corporations are benefiting from social enterprise solutions to help manage their customer relations and improve their social media strategy. Best Buy (Community 2.0 Conference)