Content Marketing 101 / Content Marketing: How to Build an Audience that Builds Your Business. Do Improved Social Signals Cause Improved Rankings? The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
Everyone in search is by now aware that certain social signals are well-correlated with rankings. In each major study published on the subject, the authors point to how correlation does not imply causation (see, for example SEOmoz and Searchmetrics). Dr. Pete even wrote a whole post on the subject. I wanted to see if it was actually plausible for these correlations to arise without social signals being a direct ranking factor. I have a suspicion that this could be the most misinterpreted post I have ever written, so I thought I'd start with a prominent "Cliff notes" to be explicitly clear about what I am saying and more importantly what I am not saying.
I am saying You can tweet any of the following without misrepresenting me: I am not saying Likes don't matter [where did I say that?] What is this based on? Why focus on Likes? Starting at the beginning 1. 10 Content Marketing Tips to Take into 2013. This year has very much been the year of content marketing.
Social media, second screen and mobile can all claim to have had huge marketing years, but they’re all just strands of content marketing anyway. In 2012, content is king once more. With that in mind, 2013 is likely to be even bigger. How to Build a Content Marketing Machine. Content Marketing is hot.
White hot. SEO and digital marketing thought leaders are declaring that Content Marketing is the next big thing. Even Rand is touting its importance. The strategy of Content Marketing makes sense: instead of pushing messages about your product at prospects, pull prospects towards you by publishing content about your prospects’ interests. Search rank, traffic, leads and all sort of goodness flow from this approach. So the conversation is no longer about if or why an organization should practice Content Marketing. So if you’re wondering “How?” The Machine. Social Shares The New SEO. 6 Tips for Creating Content That Spreads Naturally. We’ve all been there -- you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in.
But sometimes you get pure silence -- crickets, even -- in response. Using social media and content to market your business isn't a new concept, so just doing the bare minimum won't cut it. I mean, think about how often content is shared across the web -- there are one billion Facebook users, and according to Twitter itself, there are about one billion tweets sent every two and a half days. That means there's a lot of content ... and also, a ton of noise. So it takes more effort than simply publishing content and doing your typical marketing to reach your audience and generate leads. If you're interested in learning more about these concepts, join the author for a webinar with HubSpot, How to Improve Lead Generation Using the Social Media Advancements from 2012, December 10th at 2PM EST. 1) Don't try something new.
Wait. Seriously. 2) Surprise people. Business Owners - Stop Being Scared of Social Media. We have all read it and we have all heard it coming from all angles especially since Penguins and Pandas caused havoc with so many online businesses: It’s all about social signals.
It’s all about Twitter, Facebook and Google+. It’s all about having that presence. Isn’t it? Although, not according to a high number of online businesses who still don’t want to have a social presence. There are also those that are scared of giving their customers a platform to be able to publically criticise their company. Whatever their reason, it’s time all of these businesses faced facts – they need a social presence. Social signals have an impact on your rankings and there is no getting away from it. Today I am going to go through the usual reasons I hear for people not getting involved and providing you with links and tips as to how and why you should get started.
Stop hiding under the duvet Stop hiding, get out there and engage with your customers. How SEO Has Changed in 2012. How to Master Content Marketing In a Month. Do you want to attract a steady stream of new customers? Are you looking to create better content, but you need fresh ideas? A lot of marketers are still unclear about what content marketing means. This article will explore the benefits of content marketing and preview an exciting new opportunity from Social Media Examiner to help take your content marketing to the next level.
Smart Content, Big Rewards: An Example Today, businesses of all sizes are using content marketing to slay the competition, attract large followings of loyal customers and explode their business’ growth. But when tiny Magnolia Hi-Fi started using content, the Internet wasn’t even around. Magnolia used content marketing to grow from a small audio store to an $87 million brand. Back then, they had just transitioned from a neighborhood greeting card and photography store to an audio specialty store. Neil Ferree - Google+ - It takes some time (but) having your social tools + social… DIY Content Marketing.