Taco Bell Is No Competition For Chipotle. Burrito battle: Taco Bell vs. Chipotle - 1 - To most people, burritos are just a tasty lunch treat.
But to a couple of lunchtime giants, burritos are the weapon of choice in a fierce fast-food battle. The battle broke out last summer when Taco Bell, a division of Yum Brands (YUM -0.68%, news), rolled out its new Cantina Bell menu. Developed by celebrity chef Lorena Garcia, of Bravo's Top Chef Masters fame, the Cantina menu features a premium burrito with black beans, cilantro rice and marinated chicken or beef for under $5, plus new sides like corn salsa. (Search for details on Cantina Bell menus on Bing.) Based on recent company numbers, Taco Bell clearly scored a win with these upscale offerings.
Related: Buy the next McDonald's Yum Brands executives have no problem admitting they borrowed a key insight from Chipotle -- that customers will pay more for better quality, fast-casual Mexican food. Chipotle's problem: A 'resurgent' Taco Bell Moe's Southwest hits $10 'sweet spot' But legendary hedge fund manager David Einhorn disagrees. Taco Bell Corp. Names of Competitors. Taco Bell adds Cool Ranch Doritos Tacos. There's just one way to top the launch of the most successful new product of 2012: Do it again in 2013.
That's what Taco Bell will try to do early next month, when it rolls out Cool Ranch Doritos Locos Tacos. Its predecessor, the Nacho-Cheese Doritos Locos Taco, sold more than 350 million in less than a year – making it the company's most successful product, and one of the biggest in fast-food history, even though they cost 30 cents to 40 cents more than Taco Bell's regular taco. "You'll have to be hiding under a rock to not know about Cool Ranch," Greg Creed, CEO of Taco Bell, said in a phone interview. The marketing campaign behind Cool Ranch will top its previous biggest-ever, that of the nacho cheese version. Also, today, Taco Bell's 10 million Facebook fans will get word of the planned March 7 roll-out.
SNACK FOOD: Doritos to roll out 'Taco Bell' flavor chips More than anything else, a new product with zippy taste and marketing pizazz can win the day. But success isn't in the bag. Taco Bell Locations. Taco Bell® Taco Bell® Taco Bell Recipes. Taco Bell, Restaurant Locations, Menu & Nutrition Facts. Art & Culture Pop Culture Fast Food Taco Bell Taco Bell's familiar tagline "Think Outside the Bun" has been updated in 2012 to "Live Mas" (mas means "more" in Spanish) offering a mainly American audience a Mexican-style alternative to everyday fast food.
Featuring a variety of "Value Menu" items, along with their wildly popular menu of tacos, burritos, and nachos, Taco Bell currently boasts 200 international franchises, although that number pales in comparison to the more than 5,800 neighborhood US locations coast to coast. More astounding numbers tell the story: Every year, Taco Bell goes through 4 billion corn and flour tortillas, 62 million pounds of pinto beans, 295 million pounds of ground beef, and 106 million pounds of cheese. Dorito Tacos <3. This Is What The Cool Ranch Doritos Taco Tastes Like. Cool Ranch Doritos Tacos Release Date: New Flavor Coming To Taco Bell On March 7. Cool Ranch Doritos fans and anti-fans who eat them anyhow, the wait for the blue-flecked taco of your dreams is almost over.
Taco Bell announced Wednesday that it will be releasing the Cool Ranch flavor of its wildly popular Doritos Locos Tacos on March 7. That's in exactly three weeks. Mark your calendars! Irvine, Calif. -based Taco Bell, the country's largest Mexican restaurant chain by far, made the announcement on its popular Twitter account and via a six-second video on Vine. Taco Bell CEO Greg Creed explained the timing of the Cool Ranch debut in a statement: “There has been enormous interest in the new Cool Ranch flavor of Doritos Locos Tacos and people are wondering why it took so long.
Taco Bell announced, in the same press release, that it has sold an insane 350 million Doritos Locos Tacos (almost all of them Nacho Cheese flavored) since their debut March 8, 2012. Also on HuffPost: Cool Ranch <3.