Innovation Key to Future of Online Retail; Interview with One Kings Lane CEO, Doug Mack. Only 26% of Consumers Think Facebook Storefronts Secure Against Fraud [STUDY] MasterCard to release e-commerce anti-fraud tool. March 28, 2012 MasterCard president and CEO Ajay Banga MasterCard will release an e-commerce anti-fraud product for merchants in May, said Mike Plotnick, MasterCard's communications leader.
MasterCard announced the product at the Merchant Risk Council show in Las Vegas. The solution is designed for global merchants to assess transactions on U.S. -issued cards. Security Concerns Hampering Social Commerce. More than one-half (55%) of social media users in the US say they are uncomfortable sharing credit card information with a known brand via secure payment on a social networking site such as Twitter or Facebook, according to a new survey from Digitas.
Moreover, women, who tend to outnumber men on most social networks, are more likely than men to say they are uncomfortable handing over credit card information (60% vs. 51%) in order to complete transactions on social sites. However, 45% of all surveyed social media users say they would be at least somewhat comfortable sharing their credit card information. Would You Like to Pay by Cash, Credit Card or Twitter?