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An exclusive look inside CEO Ben Silbermann's social media sensation. FORTUNE -- Ben Silbermann can't stop staring at the refrigerators. The Pinterest co-founder and CEO and I are standing in the break room of his company's garage-size Palo Alto office.
Pinterest , a virtual pin board, is no longer just for individuals who pin what they love for potential home decorating, weddings, and recipes…it has become a mecca of fashion, design, consumer engagement, photo sharing, and more with brands and consumers alike. It’s a phenomenal platform for consumer brands to share what they have to offer in visually pleasing ways, as well as demonstrate appreciation for users who already talk about the brand, by re-pinning what those consumers already pinned. Whether it’s showing consumers taking part with the brand, introducing new products, campaigns, themes, or pictures iconic of the brand itself, Pinterest definitely has some legs to stick around when it comes to consumer-brand engagement.
Pinterest and Social Commerce: The Social Networking Site Retailers Shouldn’t Ignore (Complete Commerce)If you are in the midst of remodeling your home, researching the latest spring fashion trends, or simply trying to figure out what to cook for dinner you’ve probably been on Pinterest , and like me, find it extremely useful for generating new ideas and storing them all in one place. Gone are the days of folding over corners of magazines or bookmarking the URL of a Web page – Pinterest makes it easy for you to “pin” ideas, photos, links, and more to virtual bulletin boards where your “followers” can repin, like, and share. As a consumer, Pinterest has gained my attention and I’m definitely not the only one. According to a Monetate infographic , Pinterest’s unique visitors increased 329% from September to December 2011. With this explosion of users, what does it mean for social commerce?
Image centric social networks are rapidly gaining market share due to their high engagement levels. Everyone apparently loves an enticing photo. Pinterest has become the social media network to watch after growing over 4,000% in the last 6 months. At an average of 88.3 minutes per visitor it ranks third on engagement behind Facebook and Tumblr and well ahead of LinkedIn (16 minutes) and Google Plus (5.1 minutes).
How Can Pinterest Give Your Brand Attention? #infographic By Maxymiser via Mashable
The world's 12 million pinning addicts have some changes headed their way. Pinterest users will be held to new terms of service and have to follow updated acceptable use and privacy policies beginning April 6. A Saturday morning email to users of the image-based social network from Pinterest CEO Ben Silbermann sheds some light on the reasoning behind the changes. It reads in part: Over the last few weeks, we’ve been working on an update to our Terms.
Pinterest , the hugely popular website that lets people share photos and images on a virtual pinboard, has had trouble brewing for a while over what some people say are frequent copyright violations that happen when users ‘pin’ photos on the site without permission. But one woman recently discovered that the copyright issue at Pinterest is a little more complicated than that: Pinterest’s own rules of etiquette make it very difficult for regular people to use the site at all without being liable in the event of a copyright lawsuit. Kirsten Kowalski blew the whistle on this issue in a blog post that went viral late last month.
Thanks again to our friends at Column Five Media for this great infographic on Pinterest. I know we’ve been talking about it a lot recently, but it deserves it. In fact, just yesterday we learned that Pinterest is actually driving more referral traffic than Twitter . Think about that for a second! That is crazy!