Pinterest Founder Ben Silbermann Live Speech From L2. Ben Silbermann - Fortune Tech: Technology blogs, news and analysis from Fortune Magazine. FORTUNE -- Digital scrapbooking site Pinterest is stepping into the spotlight in a big way. In recent months, the company has drawn attention through large funding efforts, high-level hires, and international expansion, but still has yet to reveal a proper revenue strategy. But the startup's recent actions signal not only that it is serious about growing its already impressive audience but also tackling that thorny monetization issue. Pinterest raised $225 million in October, valuing the company at $3.8 billion. In September, Pinterest also launched an experimental (i.e. non-revenue generating) version of its "promoted pins" campaign. MORE: More Americans are ditching their passports As of Thursday, Pinterest also made available some of its real-time data software to developers who work for e-commerce sites.
Building partnerships seems to be a current theme of Pinterest's. MORE: Money manager arrested for defrauding hockey players of $15M. Five Brands Engaging Like Pros on Pinterest. Pinterest, a virtual pin board, is no longer just for individuals who pin what they love for potential home decorating, weddings, and recipes…it has become a mecca of fashion, design, consumer engagement, photo sharing, and more with brands and consumers alike. It’s a phenomenal platform for consumer brands to share what they have to offer in visually pleasing ways, as well as demonstrate appreciation for users who already talk about the brand, by re-pinning what those consumers already pinned. Whether it’s showing consumers taking part with the brand, introducing new products, campaigns, themes, or pictures iconic of the brand itself, Pinterest definitely has some legs to stick around when it comes to consumer-brand engagement. 1.
Gap The Gap on Pinterest has a few different boards including products they make, a focus on denim, but what sparked my interest was the board which was just about repins from other Pinterest users, “popular Gap images on Pinterest.” 2. 3. 4. 5. Pinterest and Social Commerce: The Social Networking Site Retailers Shouldn’t Ignore (Complete Commerce) 7 Ways to Use Pinterest to Promote Your Business - Plus Infographic. Image centric social networks are rapidly gaining market share due to their high engagement levels. Everyone apparently loves an enticing photo. Pinterest has become the social media network to watch after growing over 4,000% in the last 6 months. At an average of 88.3 minutes per visitor it ranks third on engagement behind Facebook and Tumblr and well ahead of LinkedIn (16 minutes) and Google Plus (5.1 minutes). Pinterest is a social network with a simple premise: Users share photos that they find online by “pinning” them, the equivalent of “liking” a status on Facebook or giving a +1 on Google.
Users have to download a toolbar that can be used to pin items from any Web site. 1. The most obvious way to use Pinterest for your business is to pin your own products to share with other users. 2. When you create an entry for your pins, you can add a price tag. 3. Not every business sells products. 4. 5. 6. 7. Source: Marketing on Pinterest How About You Share your ideas in the comments! How Can Pinterest Give Your Brand Attention. Pinterest Updates Privacy Policy, Terms of Service. The world's 12 million pinning addicts have some changes headed their way.
Pinterest users will be held to new terms of service and have to follow updated acceptable use and privacy policies beginning April 6. A Saturday morning email to users of the image-based social network from Pinterest CEO Ben Silbermann sheds some light on the reasoning behind the changes. It reads in part: Over the last few weeks, we’ve been working on an update to our Terms. When we first launched Pinterest, we used a standard set of Terms.
We think that the updated Terms of Service, Acceptable Use Policy, and Privacy Policy are easier to understand and better reflect the direction our company is headed in the future. The changes follow an influx of complaints and inquiries about the legality of Pinterest users essentially copying and pasting pictures, regardless of copyright, from the Internet onto pinboards. Another addition to the all-public pinboard system will be private pinning. Pinterest Copyright Issues Could Spur Changes To Terms Of Use And ‘Pin Etiquette’ Pinterest, the hugely popular website that lets people share photos and images on a virtual pinboard, has had trouble brewing for a while over what some people say are frequent copyright violations that happen when users ‘pin’ photos on the site without permission. But one woman recently discovered that the copyright issue at Pinterest is a little more complicated than that: Pinterest’s own rules of etiquette make it very difficult for regular people to use the site at all without being liable in the event of a copyright lawsuit.
Kirsten Kowalski blew the whistle on this issue in a blog post that went viral late last month. Kowalski, who lives in Alpharetta, Georgia, is a triple-threat of sorts: A professional photographer at DDK Portraits, a corporate lawyer, and a passionate Pinterest user. Once she looked deeper into this contradiction, Kowalski made the difficult decision to delete all the Pinterest boards she had made that used photos taken by other people. Is Pinterest The Next Social Commerce Game Changer? #Infographic.