Facebook

Diesel Cam Brings Facebook To The Fitting Room. With over 400 million active users, Facebook has become a prime spot for brands to advertise and promote themselves.

Over 1.4 million local businesses have a presence on Facebook, reaching out to consumers through pages, events and applications. Diesel Spain is taking social marketing to the next level, taking Facebook off the Web and putting it in their dressing rooms. Diesel stores in Spain have introduced Diesel Cam, an interactive installation that allows shoppers to photograph themselves and post the pictures immediately to their Facebook profiles. Shoppers can photograph themselves as they try on clothes and ask their Facebook friends for advice about which garments they should buy, or they can publish photos to show off all the new clothes they are buying.

Shoppers connect to Facebook via Facebook Connect, using a touch screen monitor on the installation. Facebook Marketers Reveal States Where Users Click on Ads Most [EXCLUSIVE] Facebook users in South Dakota, Tennessee and Colorado click through ads on Facebook at record rates.

In South Dakota, Facebook users click on ads at a rate of 174% the national average. Meanwhile, residents of Vermont, Alabama and Indiana are the least likely to take the bait. In Vermont, the click-through rate (CTR) is 57% the national average. This is according to data provided exclusively to Mashable by marketing agency TBG Digital, which works with high-profile clients including jetBlue, Heineken and Coca Cola. TBG analyzed more than 7.6 billion Facebook ad impressions from its client base during December, January and February. While the click-through data is powerful information for online marketers, TBG CEO Simon Mansell cautions that it's not the be-all end-all for advertisements.

What people do after they click on ads, for example, is among a host of other factors that determine an ad's ultimate success. And where does Facebook earn the most money off the ads it hosts? The Facebook Timeline of Social Commerce [Infographic] Selling on Facebook works—for some. Over the past few months such high-profile retailers as GameStop Corp., J.C.

Penney Co. Inc. and Gap Inc. have shuttered their Facebook storefronts. But many smaller retailers’ Facebook stores are prospering, according to a new data from social commerce vendors Ecwid Inc. and Payvment. That might explain why 16% of retailers enable shoppers to buy directly on Facebook, according to the E-Tailing Group’s 14th Annual Mystery Shopping Study. Ecwid says that the average revenue of the roughly 35,000 Facebook storefronts it powers increased about 40% in 2011 compared with 2010. “F-commerce is not only alive and well, it is growing,” says Ruslan Fazlyev, CEO and founder of Ecwid, using the marketing term for Facebook commerce. The challenge, for small- and medium-sized businesses, is getting shoppers to find their stores on the social network.

Those Facebook ads are extremely effective, which is why 70% of merchants that have used them in the past plan to do so again, says the survey. Why Facebook commerce is alive and well. It’s not often that brands are willing to share the mistakes that occurred during their social media campaigns, even though those are often the most valuable insights.

Therefore it was very refreshing to hear Radio France’s head of digital marketing Virginie Cleve talk through a few of the things that didn’t go to plan when the business embarked on a new social strategy. Cleve was speaking at Socialbakers’ Engage NYC event today where she revealed that the public broadcaster, which has more than 5m daily listeners and attracts 3.5m unique visitors per month to its website, redesigned its digital marketing strategy in 2011 with a new focus on editorial.

Design 1, 2, 3: Let’s Shop f-Commerce! Everyone knows how amazing Facebook is at seizing our every free minute.

And now via the power of Facebook, eTailers are grabbing for more of that time (and your money while they’re at it.) Referred to as f-Commerce or f-stores or f-anything, these are full-fledged shopping experiences within the frame work of Facebook. Customers can browse, add a product and checkout all within Facebook. (There are also variations of this f-Commerce that jump the user to the website at some point in the process.) f-Comerce has a lot of opportunities, and pitfalls, to discover. First, I should mention that my interest in this topic was sparked by a session at the Internet Retailer Web Design 2012 conference a few weeks ago called “Creating a Fresh Face on Facebook: Standing Out From the Crowd” presented by Michelle Richenderfer of Ulla Popken and Mark Curtis of enter:new media.

Okay, let’s move onto the 1, 2, 3 part of this month’s post. 1. First, let’s establish why an f-store? My recommendation? 3. Facebook Stores: A Failed Experiment or Worth Another Shot?