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With over 400 million active users, Facebook has become a prime spot for brands to advertise and promote themselves. Over 1.4 million local businesses have a presence on Facebook, reaching out to consumers through pages, events and applications. Diesel Spain is taking social marketing to the next level, taking Facebook off the Web and putting it in their dressing rooms. Diesel stores in Spain have introduced Diesel Cam, an interactive installation that allows shoppers to photograph themselves and post the pictures immediately to their Facebook profiles. Shoppers can photograph themselves as they try on clothes and ask their Facebook friends for advice about which garments they should buy, or they can publish photos to show off all the new clothes they are buying. Shoppers connect to Facebook via Facebook Connect, using a touch screen monitor on the installation.
Facebook users in South Dakota, Tennessee and Colorado click through ads on Facebook at record rates. In South Dakota, Facebook users click on ads at a rate of 174% the national average. Meanwhile, residents of Vermont, Alabama and Indiana are the least likely to take the bait. In Vermont, the click-through rate (CTR) is 57% the national average. This is according to data provided exclusively to Mashable by marketing agency TBG Digital , which works with high-profile clients including jetBlue , Heineken and Coca Cola.
Over the past few months such high-profile retailers as GameStop Corp. , J.C. Penney Co. Inc. and Gap Inc. have shuttered their Facebook storefronts. But many smaller retailers’ Facebook stores are prospering, according to a new data from social commerce vendors Ecwid Inc. and Payvment.
Some have questioned the effectiveness of Facebook as a commerce platform, but can you dismiss an ad and marketing channel with 800+ million users? Here are some tips for increasing the opportunities for commerce on Facebook. Recently, Bloomberg published an article about several retailers, J.C. Penney, Nordstrom, Gap and Gamestop, who all closed their Facebook stores in 2011.
Everyone knows how amazing Facebook is at seizing our every free minute. And now via the power of Facebook, eTailers are grabbing for more of that time (and your money while they’re at it.) Referred to as f-Commerce or f-stores or f-anything, these are full-fledged shopping experiences within the frame work of Facebook.