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Victors & Spoils. Updated as of April 29, 2011 These terms of use (“Agreement” or “Terms of Use”) govern your use of the website and, unless otherwise stated, to your use of any other website (“V&S Websites”) owned or operated by Victors & Spoils, Inc.

("V&S"). Agreement to Terms By using the V&S Websites, you signify your assent to these Terms of Use and YOU AGREE TO those terms which are incorporated herein by reference. Each time you use the V&S Websites, you reaffirm your acceptance of the then-current Terms of Use and the V&S General Online Privacy Policy. Harley-Davidson - Product/Service - Milwaukee, WI. How Twitter Courts Pepsi. Twitter is at a stage where it is looking to get meaningful brand dollars.

Its massive growth assures it will get a hearing. And yet Twitter is adamant that it won’t just sling promoted tweets and trends. Instead, it wants brands to think of how they can add to Twitter, rather than just intrude on the experience. Take Twitter’s approach to Pepsi, a huge consumer goods brand that is as progressive as they come with the adoption of social media. Twitter has an account manager for all things Pepsi-related and has assigned a top executive to act as a contact to the global head of digital at PepsiCo. Singh praises the go-slow approach Twitter has taken. Twitter’s theory has long been that it must first get brands active on its platform before it finds ways to augment those activities with ad products. Phase two, amplifying that activity via sales, is also underway.

The Rules of Smarter Engagement Brian Solis. InShare273 To celebrate the release of my new book, The End of Business as Usual, I recently hosted a discussion on behalf of Vocus on how businesses should rethink a marketing-driven social media approach by not just engaging, but activating a market-driven strategy defined by smarter, more meaningful engagement.

More than 1,000 people attended the event and while I tried to answer every question, many were left unaddressed because of time constraints. World's 50 Most Valuable Brands in Social Media [Infographic] A new report ranks the social media performance of the world’s top 50 most valuable brands, and it seems that Google fared pretty well.

Google was the clear leader overall, with Disney, Apple, Starbucks and BlackBerry next in the ladder. The bottom five social performers from the top 50 most valuable brands were Marlboro, Berkshire Hathaway, JP Morgan Chase, Goldman Sachs and China Mobile. The study was carried out by social media consultancy Sociagility, applying its social media performance measurement methodology, which was drawn equally from established independent studies by Millward Brown and Interbrand. The ‘social brand value’ ranking, which it calls ‘the PRINT Index’, measures five attributes of social media performance: popularity, receptiveness, interaction, network reach and trust, across multiple social channels like Twitter, Facebook and YouTube. Disney and Starbucks both scored well overall, with the former attaining the highest trust score. 85 social media infographics for ad agency new business. Infographics: A great way to connect with prospective clients for new business.

Infographics (information graphics) are visual representations of information, data, or knowledge. They are mostly image-based with little text. 10 Top Digital Campaigns By Auto Brands In The Creative Sandbox Archive. Digital properties are shaping up to demonstrate some of the most inspirational commercial work.

That’s why Google has developed Creative Sandbox, a microsite housing a curated selection of work from the advertising industry for people to vote on. The archive reflects some of the most innovative branding work being executed by agencies and digital partners. Given the immense challenges facing automotive brands today, the digital tools they employ are often diverse and driven by a marriage of rules-of-thumb and experimentation.

Read through the case studies to see how automotive brands are bolstering their brands using apps, microsites, interactive experience, and unique content strategies. 1) Lexus: ‘Creating Amazing’ Mobile App Lexus was facing new challenges in Europe. To alleviate this problem, a mobile site was created that compliments the main site. Read more about the Lexus case study in Google’s Creative Sandbox. 2) Audi: Social Stunt For Facebook Fans. Social media measurement: are you looking in the wrong place? Last week we released the latest Econsultancy/Adobe Quarterly Digital Intelligence Briefing, looking in detail at the current state of social media measurement.

While 69% of marketers surveyed reported that social has a measurable impact on PR and analytics, and many felt that it gave huge boosts to brand recognition, it is also clear that a large number of companies are still struggling to identify clear social attribution. The truth is, measuring a direct return from social activities is often fairly straightforward, but focusing on this may be clouding your ability to measure what's really important. 10 Gorgeous Social Media Infographics. Infographics make information easy to consume. Mundane Charts vs Info graphics: Although they are essentially driven by the same set of information, our eyes are more attached to the ones that give aesthetic pleasure. Below are 10 that might suit your social media taste buds. 1. Building a Company with Social Media 2. 3.

Social Media & Advertising Articles. 10 Outstanding Social Media Infographics. Nobody has time to read anymore, right?

Every day we are all inundated with more and more information overload coming from credible and yet to be verified sources. Where can Internet users find relief? Answer: the infographic. Infographics are a wonderful mix of key data and visualization that can really bring the message home if put together correctly. Twitter awareness/engagement ratio: a pillory or a pedestal for.

I was riffing with Mike Baldwin yesterday about how social media is impacting upon the dynamics of the relationship between awareness and engagement.

Mike has said he will blog about this topic at some point, and I look forward to reading it. The Seven Deadly Sins of Social Media. Social Media is so new that most people are making it up as they go,1 but most people seem to make the same mistakes.

Or dare I say sins. . . . We look at the biggest players online for business--Facebook, Twitter, and LinkedIn--but the same concepts can be applied to any social media site. Greed Greed is quite a popular sin. Twitter by default is a self-centered tool. This sin holds a special place for the people who only retweet compliments about themselves. Social Media. How Coca-Cola monitors social media. Coca-Cola has more than 500 brands in 206 countries. That’s a lot of customers, and it means a whole lot of conversations. But what do you focus on? Which conversations matter? Who’s influencing the conversation? How do you get this information to the people who can do something about it? In her BlogWell presentation, Coca-Cola’s Natalie Johnson walked through all of these big questions and shared how, as one of the most-talked-about companies on Earth, the beverage-maker is able to learn so much from online conversations. A few of her big ideas: Better focus means better listening.