Le SEA : quelle place face au SEO et au SEM ? Nous les geeks, quand on nous parle de SEO ou de SEM, on sait à peu près ce que ça signifie.
Nous les geeks, on sait qu’en bref, le SEM souvent considéré comme le référencement payant, donc notamment les annonces Google. C.ymcdn.com/sites/www.sempo.org/resource/resmgr/Docs/State-of-Search-Engine-Marke.pdf. Définition de SEM=SEO+SEA+SMO (search engine marketing) Je commencerai ce post par la goutte qui a fait déborder le vase l’anecdote qui m’a poussé à l’écrire : il y a quelques semaines une collègue (que je salue si elle se reconnait et à qui je ne reproche absolument rien) m’a communiqué rapidement via téléphone qu’un de nos gros comptes pour qui nous gérons le canal " e-mail marketing " avait besoin d’une analyse SEM urgente et qu’il avait un budget de plus d’une centaine de milliers d’euros.
J’ai donc réalisé une étude complète au niveau SEO et SEA pour le client avant de l’envoyer à ma collègue qui était surprise de voir la présentation divisée en deux parties : 1) SEO 2) SEA… Elle s’attendait à voir l’étude concentrée sur une analyse SEA puisque pour elle et malheureusement pour beaucoup d’autres, SEM = SEA… Aujourd’hui encore elle me demande comment va la campagne SEM alors que l’on travaille uniquement sur Adwords pour ce client ! Commençons par la base et définissons les différents acronymes: Pourquoi ce coup de gueule?
SEM. The inbound marketing explosion: infographic. 47% of companies are expected to increase their inbound marketing budget for 2012, according to data from online business community G+.
It's no wonder, since the average cost to acquire a new lead through outbound marketing in 2011 was $373, compared to just $143 from inbound marketing. The main reason for this budget increase however was found to be past success using inbound tactics, which attracts customers by offering useful, relevant information. G+ states that one of the biggest advantages companies find in using inbound marketing is that leads cost far less to acquire. Here, G+ explores the inbound marketing boom and how businesses are utilising it. L’Inbound Marketing expliqué ! 2012 SEO & Inbound Marketing Outlook. How to budget for search engine marketing - SEO budgeting. Www.semguide.com/pagepointtheory.htm. A practical example Now lets look at a real life example I saw recently; a site offering to sell links (aka 'sponsored links') from one of its pages, stating that it was a PR6 site (*note, to anyone who wants to survive in online marketing for more than a week, don't ever buy links from a site that actually says it is selling PageRank.
That is absolute anathema to Google). They stated the value of a link from their PR6 site to be worth $250 per month. Ignore for a moment the impossibility of truly valuing a link, or even the value a business will derive from having more page rank on their own site, or the value of actual additional revenue this will provide, and lets assume that is indeed a fair valuation. On closer examination, the links page on offer was deeper in the site, and had PR5. Let's hypothesize that I own a PR3 page and want to see it increased to PR4 for some reason and am willing to pay $250 to do so. SEO vs. SEM. By most people's standards, the internet is still very young.
New technologies and developments in existing technologies are appearing at an extraordinary rate. As technologies change, so does the terminology used to describe them. I worked for three years as a webmaster. Ask a dozen people to define that term, and you'll get a lot of different answers. A webmaster may be the leader of a large team, including developers, writers, marketers, designers, usability experts, technical support people, and yes, search engine optimizers. The same is true for search engine optimization.
18 SEO Killers You Must Clean Up and Avoid for 2013 and Beyond. By Jill Whalen There's a lot of talk lately of Google having finally killed SEO through their Panda and Penguin algorithms, which continue to ensnare more and more websites with every new update.
So is SEO really (finally) dead? When you look at some of the Google organic traffic losses that companies have faced since the very first Panda algo (aka Google Farmer) hit in February 2011, you might certainly think so. Analytics data showing losses of over 50% of Google organic traffic is not uncommon for afflicted websites: And traffic that used to increase over time, suddenly took a huge dip: These patterns certainly make it look as if SEO could be dead. But is it really? In order to answer that question I went back through the multitude of lost traffic site audit reports I've been doing since early 2011. It didn't take long for me to conclude that, while SEO was certainly not dead, SEO tricks and shortcuts were definitely on life support – if not already completely dead. Facebook Has Decreased Page Reach, And Here’s Why. Editors note: This is a guest post by Robin Grant, Global Managing Director of We Are Social, a social-media agency with offices in New York, London, Paris, Milan, Munich, Singapore, Sydney and São Paulo.
Josh Constine wrote an insightful post last week, debunking the myth that Facebook has decreased page post reach to increase the sales of promoted posts. However, just because that wasn’t the reason, that doesn’t mean that Facebook hasn’t reduced page reach. Since the end of August there has been a precipitous drop in reach across pages of all sizes, there have been first hand reports of Facebook telling agencies who manage large numbers of pages for clients that they were going to experience a large drop in reach, and data clearly showing this drop from at least three independent sources – Facebook page analytics provider EdgeRank Checker, the head of social measurement at WPP’s Team Detroit and a study conducted by us here at We Are Social in conjunction with Socialbakers.