The Hire. The BMW film series, The Hire was a series of eight short films (averaging about ten minutes each) produced for the Internet in 2001 and 2002. A form of branded content, all eight films featured popular filmmakers from across the globe, starred Clive Owen as the "Driver," and highlighted the performance aspects of various BMW automobiles. Plot[edit] The plots of each of the films differ, but one constant remains: Clive Owen plays "The Driver," a man who goes from place to place (in presumably rented BMW automobiles), getting hired by various people to be a sort of transport for their vital needs. BMW Films 'The Hire' - Complete Series featuring Clive Owen. One of the great marketing campaigns of this millennium, BMW’s The Hire was lauded for its embrace of online marketing and branded content.
Bolstered by tangible results and heaps of awards, it also helped launch the career of Clive Owen into the mainstream. The Setup Like most car companies, BMW traditionally executes advertising campaigns (i.e., television, print and radio) to support new vehicle launches. BMW Films - The Hire - Ambush. The Hire - Chosen. The Hire - The Follow. The Hire - Powder Keg. The Hire - Star. The Hire - Beat the Devil. The Hire - Hostage. The Hire - Ticker. BMW Films - The Hire - Making Of. The Hire - Driving Techniques.