The Professional Guide to Link Building. The 8-Step SEO Strategy, Step 1: Define Your Target Audience and Their Needs. 5 Steps to Getting More Targeted Website Traffic with SEO Copywriting. The First 7 Items On Your SEO Audit To-Do List. You've just been given one day to do an SEO audit for a site, and you're asking yourself what to do with so little time.
Instead of following your instinct to yell at the person who made the request, today's column will outline a practical approach to doing the best job possible in one day. The focus of this rapid audit is to identify issues at a strategic level - either because they are big impact items or may require large development team efforts to address. Given the one day restriction, we'll focus on identifying problems, not fixing them. This plan is not thorough, because you can't be in a day. The major elements are: 1. If Google Webmaster Tools isn't currently set up, then get it put in place. Are there are any messages for the site in the opening screen? 2. Think there is no value in looking at a second Webmaster Tools? Google does a nice job with their tools, but allows you to get the viewpoint from a second search engine, and you will see different things. 3. 4. 5. 6. 7. 40+ SEO Tools of the Trade. The ongoing SEO responsibility of attaining and retaining a productive organic search engine presence requires patience, tenacity, and a focus on every detail that might have an impact.
Moderated by Thom Craver (@thomcraver), Web and Database Specialist, Saunders College (RIT), The Tools of the Trade for SEO panel at SES New York 2012 pulled together more than 40 tools in this whirlwind session. Your Comprehensive List of SEO Tools Michael King (@iPullRank), SEO Manager, Publicis Modem, came up first with his presentation, “Tools for Pulling Rank – Nearly Every Tool You’ll Ever Need – EVER”. King's presentation provided the comprehensive list of tools for the advanced and aspiring SEO professional to investigate.
E-Commerce SEO: Making Product Pages into Great Content - Whiteboard Friday. In this week's Whiteboard Friday, Rand Fishkin explains how to turn boring product pages into conversion-worthy product selling machines.
These tips are topical (with the holiday season coming up), useful and in most cases, reletively easy to implement. Howdy, SEOmoz fans. Welcome to another edition of Whiteboard Friday. Today we're talking about ecommerce pages, specifically how to make them unique, interesting, great content, and something that will draw in natural links. Www.burtonseo.co.uk/media/File/exampleSEOreport.pdf. SEO with long tail keywords. How can a small site with few resources benefit from targeting long tail keywords?
And won't such strategies and subsequent tactics get in the way of response? These questions were raised in comments following our investigation into the long tail of keyword research (and why single keywords are for losers) and I thought I’d use the comments to introduce some practical advice on how to target long tail keywords.
The long tail works for small sites too Some readers’ comments: "Great insights but it requires lots of work. "Targeting hundreds of thousands of keywords means gaining the knowledge, creating a strategy and developing a system by which to manage them... The Ultimate SEO Audit. An SEO Audit is a status check of the overall health of your SEO program.
In order to move the dial in natural search, you need to know what you’re doing right, what needs to be improved and identify anything that may be hurting your rankings. If you’re familiar with SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) that’s the mindframe you should have as you conduct the SEO Audit. What follows is a look at some of the criteria you’ll want to take into consideration. Ok… on with it… Before you start, sign up for a Webmaster Account with each of the major Search Engines, or just Google if you’re the “80/20 rule” kind of SEO.
How To Do An SEO Audit. The first step in any new SEO relationship is to conduct an audit. Imagine the poor client who has changed SEO providers several times. If the providers were all on their toes, they each conducted audits. Some businesses may dread the SEO audit process because, if done properly, it will be thorough and exhaustive. A Step by Step 15 Minute SEO Audit (A Sample from SEO Secrets) The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
About seven months ago, I was asked by Wiley Publishing if I wanted to write a book about advanced SEO. Assuming they had accidentally contacted the wrong person, (You know Rand is spelled with an 'R' right?) I eventually accepted and found out they had indeed wanted me. Shortly after, I wrote a blog post asking what all of you would like to read. I got a lot of great feedback and heard loud and clear that people wanted clearly defined processes with detailed explanations of the reasoning behind every action.
The following is one section of one chapter of my book.