SEO Gentleman Apr 21
As part of a small business, I always find it very frustrating when I read articles about the ‘best ways to build links to your website.’ What I get frustrated about is that if you are a business with very low influence and you create this type of new, unique content, it can be quite a struggle to get it in front of those you wish to see it. With this in mind, I thought I would share the methods that I have found to be most effective for all us ‘little guys.’ <p style="text-align:right;color:#A8A8A8"></p>
You've just been given one day to do an SEO audit for a site, and you're asking yourself what to do with so little time. Instead of following your instinct to yell at the person who made the request, today's column will outline a practical approach to doing the best job possible in one day. The focus of this rapid audit is to identify issues at a strategic level - either because they are big impact items or may require large development team efforts to address. Given the one day restriction, we'll focus on identifying problems, not fixing them. This plan is not thorough, because you can't be in a day.
The ongoing SEO responsibility of attaining and retaining a productive organic search engine presence requires patience, tenacity, and a focus on every detail that might have an impact. Moderated by Thom Craver ( @thomcraver ), Web and Database Specialist, Saunders College (RIT), The Tools of the Trade for SEO panel at SES New York 2012 pulled together more than 40 tools in this whirlwind session. Your Comprehensive List of SEO Tools Michael King ( @iPullRank ), SEO Manager, Publicis Modem , came up first with his presentation, “Tools for Pulling Rank – Nearly Every Tool You’ll Ever Need – EVER”. King's presentation provided the comprehensive list of tools for the advanced and aspiring SEO professional to investigate. Here is a short list of most (certainly not all) of those tools covered:
How can a small site with few resources benefit from targeting long tail keywords? And won't such strategies and subsequent tactics get in the way of response? These questions were raised in comments following our investigation into the long tail of keyword research (and why single keywords are for losers) and I thought I’d use the comments to introduce some practical advice on how to target long tail keywords.
An SEO Audit is a status check of the overall health of your SEO program. In order to move the dial in natural search, you need to know what you’re doing right, what needs to be improved and identify anything that may be hurting your rankings. If you’re familiar with SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) that’s the mindframe you should have as you conduct the SEO Audit. What follows is a look at some of the criteria you’ll want to take into consideration. Ok… on with it… Before you start, sign up for a Webmaster Account with each of the major Search Engines, or just Google if you’re the “80/20 rule” kind of SEO.
The first step in any new SEO relationship is to conduct an audit. Imagine the poor client who has changed SEO providers several times. If the providers were all on their toes, they each conducted audits. Some businesses may dread the SEO audit process because, if done properly, it will be thorough and exhaustive.