SEO
Google adds movie trailers to search results
Detailed on Google’s official Google+ account this week, the search company has added links to movie trailers when a user searches for information regarding showtimes at local theaters. In order to bring up these listings, the user uses a search term like “showtimes zip code” or “showtimes city name” and Google displays all the current movies playing at nearby theaters. As of this week, a new gray button that says “Trailer” appears to the right of each movie listing. When the button is clicked, a pop-up window is launched overlaying the search results page.
This article has been ranked #1 on all of Forbes and has “rankled” thousands of people. There have been industry experts rise up in defense and offense to what was said here. At last count 489 comments have been made.
The Death Of SEO: The Rise of Social, PR, And Real Content
Bing partners with Encyclopaedia Britannica for expanded search results
Bing is partnering with Encyclopaedia Britannica to bring richer content to its search results. The partnership is the first of its kind for Britannica, which recently became a web-only entity after 244 years of printing its encyclopedias. Although it's easy to look at this as a knee-jerk reaction to Google's Knowledge Graph , the two services are quite different — Microsoft already has a system for semantic search.Seventeen-year-old prodigy Nicholas Schiefer won the Intel Foundation Young Scientist Award in the category of computer science for his idea of a search engine algorithm that does "micro searches." Basically this type of search grabs data from obscure social media sources like Facebook posts, tweets and other small bits of data to provide more robust searches. It's no secret that there many young entrepreneurs in the tech and social media space. Mark Zuckerberg created the first version of Facebook in his Harvard dorm room at age 19. The blog Dvice posted another video interview with Schiefer.
Teenage Prodigy Wins Intel Award for 'Micro Searches' [VIDEO]
Google is starting to roll out its new Knowledge Graph technology to its English-speaking users in the United States. Although the new service will be popping up as an adjunct to Google’s normal Web search results — rather than a separate service in its own right — it represents a fundamentally different way to approaching search. Instead of returning ranked search results based on literal search terms (or some search terms, or possibly-corrected versions of some of search terms), Knowledge Graph essentially attempts to associate search queries with stuff it knows about: places, people, books, movies, events — you name it. Knowledge Graph is an effort to achieve semantic search , attempting to return results based on the meaning of what users search for, instead of just literal matches. Can the Knowledge Graph change the way we search? And what might it mean for Google’s fundamental business — and sites that rely on Google to bring traffic to their sites?
Inside Knowledge Graph: Google's deep-diving semantic search | Digital Trends
For Bing and Google, the future of search is social
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Google starts to integrate Google+ with search results
Google is taking another step in integrated personalized content into its market leading Web search offering, announcing three new features—Personal Results, Profiles in Search, and People and Pages—as part of a new search configuration called Search plus Your World . Expanding on search personalization features the company originally introduced back in 2009, the idea behind Search plus Your World is to pull information from users Google+ profiles, circles, posts, photos, and more and present them alongside general Web search results when appropriate, as deemed by Google’s sophisticated matching algorithms. What’s more, Google says users will have full control over what information is and is not available for others to search, as well as control over how their search results are personalized. “Search is still limited to a universe of Web pages created publicly, mostly by people you’ve never met,” wrote Google Fellow Amit Singhal.
Google Search has always been about finding the best results for you. Sometimes that means results from the public web, but sometimes it means your personal content or things shared with you by people you care about. These wonderful people and this rich personal content is currently missing from your search experience. Search is still limited to a universe of webpages created publicly, mostly by people you’ve never met.
Search, plus Your World
A Guide to SEO Salaries By Market [INFOGRAPHIC]
Sometimes finding your dream job is like an Easter egg hunt: It's not only how you look for jobs, but also where you look for them. It seems like common sense, but in order to hedge your bets and ultimately nab a high-profile gig, it's all about location, location, location. This handy map, researched and developed by Onward Search ranks the cities where SEO (Search Engine Optimization) positions are most clustered and breaks down average salary ranges by rank, from entry-level to the big boss. It's unsurprising that the mantle for most available SEO gigs is New York City (with L.A. and San Francisco hot on its heels), but smaller markets like Atlanta are also willing to pay comparable salaries for top-notch talent.
5 Google Paid Search Products You Need to Know
Tessa Wegert | November 10, 2011 | 1 Comment <a href="http://ad.doubleclick.net/jump/clickz.us/media/media-buying;page=article;artid=2123579;topcat=media;cat=media-buying;static=;sect=site;tag=google;pos=txt1;tile=8;sz=2x1;ord=123456789?" target="_blank"><img src="http://ad.doubleclick.net/ad/clickz.us/media/media-buying;page=article;artid=2123579;topcat=media;cat=media-buying;static=;sect=site;tag=google;pos=txt1;tile=8;sz=2x1;ord=123456789?" border="0" alt="" /></a> For many digital marketers, the fall of 2011 might be remembered for bringing dynamic advertising to paid search. Google's newest offering, said to flip "the search engine on its head," does away with the traditional keyword advertising approach in lieu of matching landing pages with the right user search.
Siri,Quora, And The Future Of Search
Editor’s note : Contributor Dan Kaplan leads Product Marketing for Twilio and writes occasionally about the extrapolation of the present into the future. With the rise of Google+, the decrease in controversial posting activity by famous tech people and the allure of other shiny new things, the majority of tech press has turned the focus of their gazes away from Quora , my favorite startup of 2010. Well now that Apple has gone and integrated the most sophisticated piece of AI to ever to see the light of the consumer market into its iPhone 4S, I thought it was time to brush some dirt off of Quora’s shoulder and shine a light on what the future of the company could hold.Erin Everhart is the director of web and social media marketing at the digital marketing and web design company, 352 Media Group . Connect with her on Twitter @erinever . Google’s search results aren’t what they used to be.
6 Best Practices for Modern SEO
Siri is not search technology, but it can still hurt Google
Steve Jobs was clear last year that he didn’t consider Siri a search company , but instead, an artificial intelligence company. But that doesn’t mean that Siri can’t serve as a threat to Google on iOS devices. With the rollout of Siri on iPhone 4S , the voice-recognition and virtual assistant service is even more robust than when it first appeared last year before Apple bought the company. And it’s showing that while Siri isn’t search technology, when paired with other services including Wolfram Alpha, Wikipedia and Yelp, it has the potential to divert significant traffic away from Google and other search engines. Apple showed off how users can easily ask questions of Siri: anything from inquiring about the weather to getting definitions of words.There’s been a lot of talk recently about Twitter trending topics, and how they fail to reflect evolving events such as the Occupy Wall Street movement (although some argue that this is the fault mainly of our inflated expectations , rather than Twitter’s algorithms). But despite those kinds of setbacks, there is an emerging industry aimed at using the tweetstreams of millions of people to help predict the future in some way: disease outbreaks, financial markets, elections and even revolutions. According to new research released today by Topsy Labs — which runs one of the only real-time search engines that has access to Twitter historical data — watching those streams can provide a window into breaking news events. But can it predict what will happen?