Tech Survive How-to | Website SEO. 6 Ways to Optimize Your SEO for Misspellings – And Why It Pays to be a Bad Speller. March 3, 2010 - Written by Gyutae Park I don’t know about you, but I take spelling pretty seriously in my web projects, especially for content sites and blogs like this one. I’m careful to ensure that words are spelled correctly and that typos are minimized. With spell check included in most word processing tools, I don’t think there’s really any excuse for silly spelling errors online. Or is there? Despite my urge for spelling perfection, it turns out that a significant percentage of web users are sloppy with their language – particularly when using search engines like Google.
For example, below are the local search volume numbers (USA, January 2010) according to the Google Adwords Keyword Tool for the common misspellings of “jewelry”. Sure, there’s a huge difference between “jewelry” (3 million searches) and the misspelling “jewlery” (60,000 searches) but 60,000 monthly searches is nothing to scoff at. Finding High Potential Keyword Misspellings Common misspellings. Research. 1. 2. 3. 4. 7 Widely Believed Myths Of SEO.