10 htaccess Hacks Every SEO Should Know. There’s a lot that you can do with an htaccess file, and of course, things can get pretty advanced in a hurry.
Here, we’re going to keep things pretty simple. These are the 10 basic htaccess hacks that every webmaster should know. 1. Force Caching with htaccess Use: The following htaccess code won’t help the initial pageload, but it will significantly help subsequent pageloads by sending 304 status when requested elements haven’t been modified. FileETag MTime SizeExpiresActive on ExpiresDefault "access plus x seconds" I generally set the cache for one day (86400 seconds). ExpiresByType image/gif "access plus x seconds"ExpiresByType text/css "access plus x seconds" Simple! 2. Use: I think this one is self explantatory. ErrorDocument 404 /notfound.html 3. Use: If you have permanently changed the URL structure on your site (via either optimization change or CMS migration), you will want to implement 301 redirects from the old URL to the new URL. The syntax for a basic 301 redirect is: SEO Best Practices: SEOmoz's New Policies Based on Updated Correlation Data.
Title tags—technically called title elements—define the title of a document.
Title tags are often used on search engine results pages (SERPs) to display preview snippets for a given page, and are important both for SEO and social sharing. The title element of a web page is meant to be an accurate and concise description of a page's content. This element is critical to both user experience and search engine optimization. It creates value in three specific areas: relevancy, browsing, and in the search engine results pages.
Code Sample <head> <title>Example Title</title> </head> Optimal Format Primary Keyword - Secondary Keyword | Brand Name Optimal Length for Search Engines Google typically displays the first 50-60 characters of a title tag, or as many characters as will fit into a 512-pixel display. Creating a Sweet High Value Keyword List in 5 Minutes : SEO Book.com. 50 Resources for Getting the Most Out of Google Analytics. Google Analytics is a very useful free tool for tracking site statistics.
For most users, however, it never becomes more than just a pretty interface with interesting graphs. The resources below will help anyone, from the beginner to those who have been using Google Analytics for some time, learn how to get the most out of this great tool. For Beginners The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners. Tips & Tricks If you’re already fairly familiar with Google Analytics and you’re ready to dig deeper and learn more about how to make use of the information that is available to you with Google Analytics, this list of tips & tricks is for you. Plugins, Hacks & Additions. 10 SEO Techniques All Top Web Sites Should Use. FutureNow's GrokDotCom / Marketing Optimization Blog.
Google Analytics provides some great information about what is happening on your website.
But what if you want to take it to the next level? Thanks to the many smart people who have created these wonderful hacks and plugins to get you some powerful additions to Google Analytics. Please note most of these need the truly awesome GreaseMonkey FireFox extension . (*post updated 6/18/09) 1. 2. 3. The Web Developer's SEO Cheat Sheet. The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
February 16, 2014 - Updated to Version 2.2: We've uploaded a brand new version of the PDF. It now reflects changes to Google's mobile user-agents. It is my honor and privilege today to introduce the brand-new version of The Web Developer's SEO Cheat Sheet. This free and downloadable document covers all of the important SEO code and best practices that are needed by online marketers and developers. Benefits and features Save the Google searches for your new inbound visitors: This cheat sheet covers all of the details you would normally spend hours researching online. Download the Web Developer's SEO Cheat Sheet Information covered.
A quick word about Googlebombs. Co-written with Ryan Moulton and Kendra Carattini We wanted to give a quick update about "Googlebombs.
" By improving our analysis of the link structure of the web, Google has begun minimizing the impact of many Googlebombs. Now we will typically return commentary, discussions, and articles about the Googlebombs instead. The actual scale of this change is pretty small (there are under a hundred well-known Googlebombs), but if you'd like to get more details about this topic, read on. First off, let's back up and give some background. People have asked about how we feel about Googlebombs, and we have talked about them in the past. The next natural question to ask is "Why doesn't Google just edit these search results by hand? " Again, the impact of this new algorithm is very limited in scope and impact, but we hope that the affected queries are more relevant for searchers.