The Beginner's Checklist for Small Business SEO. The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
For the last three months I have been hard at work learning SEO by optimizing a local small business website. The business is called Giggly Wiggly Preschool and is located in the Seattle suburb Issaquah, Washington. Blog web marketing pour les nuls, débutants et amateurs. Référencement web et publicité Internet. All Links are Not Created Equal: 10 Illustrations on Search Engines' Valuation of Links. In 1997, Google's founders created an algorithmic method to determine importance and popularity based on several key principles: Links on the web can be interpreted as votes that are cast by the source for the target All votes are, initially, considered equal Over the course of executing the algorithm on a link graph, pages which receive more votes become more important More important pages cast more important votes The votes a page can cast are a function of that page's importance, divided by the number of votes/links it casts That algorithm, of course, was PageRank, and it changed the course of web search, providing tremendous value to Google's early efforts around quality and relevancy in results.
As knowledge of PageRank spread, those with a vested interest in influencing the search rankings (SEOs) found ways to leverage this information for their websites and pages.