Lady Gaga: At the Cutting Edge of Social Media … Yet Again. For those of you out there who still think that Lady Gaga is all brawn and no brains—listen up! I’m not going to argue with you—there’s a lot of hype attached to the twenty-five-year-old pop sensation (meat dresses, shady sunglasses—we’ve all seen the headlines). But even if you don’t like the singer, songwriter, and performer, you have to admit that when it comes to social media, this star is riding the communication wave to success.
Lady Gaga is the face of contemporary popular culture. She’s her own brand and her own enterprise, and from an entrepreneurial perspective, she’s worthy of admiration. This being said, I’m astonished at how many cultured and educated people are quick to dismiss Lady Gaga. They haven’t watched the interviews or even seen the videos, but they’re programed to disapprove of anything so sensational, so-pop-cultural. In an earlier article written just after Gaga’s interview at Google, I praised the artist’s innovative use of social media (read full article here).
Les facteurs impactant l'e-réputation et la réputation globale des entreprises. | Digimind. Les facteurs impactant la réputation et l’e-réputation des entreprises (infog.) 3 mémoires d’étudiants sur l’e-réputation. La gestion de la réputation en ligne, et surtout les enjeux qui lui sont associés, est une thématique de plus en plus observée, discutée, analysée… Une preuve de plus aujourd’hui avec 3 mémoires réalisés par des étudiants (d’horizons divers), et décryptant de manière fine l’e-réputation : ses enjeux stratégiques, l’impact du temps réel sur sa gestion et le risque d’opinion.
Il est intéressant de voir que la gestion de la réputation sur le web, et plus globalement l’appréhension des mécanismes discursifs et d’échanges sur Internet, sont un sujet dont veulent et peuvent s’emparer des étudiants. Car cela démontre tout d’abord que pour des futurs professionnels de la communication, du marketing, de la veille, etc., il est difficile d’ignorer les phénomènes « sociaux » se développant de manière exponentielle à l’heure actuelle. 3 mémoires donc : ==> E-réputation, le nouvel enjeu stratégique des entreprises.
Par Sarah Launay. E-réputation, le nouvel enjeu stratégique des entreprises. La politique de sécurité Internet de votre groupe limite l'accès à cette page Web. Every day here at Klout HQ we are humbled by the passion people have for their Klout Scores, the amazing ways our API is being utilized and the innovative brands that leverage Klout to connect with influencers. We can’t thank you enough for your support. We are obsessed with helping the world understand the power of influence and I am proud to announce that we have added some key partners that are as passionate about this mission as we are. We have closed an $8.5m round of funding with Kleiner Perkins leading as part of the sFund and with participation from Greycroft Partners.
Measuring influence across the social web is a monumental task. Kleiner Perkins is the firm you turn to when your goal is to change the world. As part of the sFund, we look forward to working closely with many of the companies that define the social web. The team here at Klout is thrilled to have Bing Gordon from Kleiner Perkins joining our board of directors. Thank you again for your support!
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