Three ways location-based services can add value to consumers and marketers. This week’s New Media Age contains a feature on location-based marketing looking at some case studies of where it has been used well and the opportunities for it as part of the marketing mix.
We’ve written before about opportunities that location-based services offer to marketing. From using Foursquare as a small business to the many ways to use Facebook Places, location-based services offer many potentials for experimentation and new ways of communicating with and marketing too consumers. Location-based marketing. Not many brands have taken advantage of location-based marketing yet, but those that have run campaigns have seen promising results quick factsThis autumn, O2 More, Google hyperlocal search, Facebook Places, Foursquare and Navteq all launched mobile location marketing servicesIn an O2 trial of a mapping service from Navteq, 20% accessed information about a competition, of which 40% then enteredMetro launched a Foursquare restaurant review service which has signed up a couple of hundred friends in its first, unpromoted trial monthBT’s Openzone Wi-Fi network will soon be offering ads targeted at individual nodes following a deal with JiWire This autumn is proving to be a defining moment for mobile location-based marketing, with major brands taking advantage of customers’ willingness to reveal their locations in return for local offers.
Maximising reception To date, services that can reach all types of handset have been most widely used by brands. Starbucks et l'Oréal s'essaient au 'geofencing' au Royaume-Uni - Journal du Net > e-Business. Devenez maire de votre Flunch !