Social CRM: The New Rules of Relationship Management. The Future of Social Customer Relationship Management. Killian Schaffer is VP/Strategy Director, CRM for Cramer-Krasselt/Chicago.
You can follow him on Twitter @kschaffs. Currently there’s a lot of buzz around social customer relationship management (CRM). Social media platforms and technologies like Facebook, Twitter and Foursquare are transforming how companies market their products and engage audiences. But when you’re also concerned about delivering results to your clients, you’ll do well to study the evolution from traditional CRM to sCRM.
Like different forms of intelligence – abstract, practical, emotional – customer data reveals different value traits that help to assess each individual. Social Media & CRM or Why You Can’t Ignore Social Media Anymore. Did you know that 77% of customers search on social media sites for coupons and incentives?
60% of users interact with companies on social media sites on a regular basis? 43% of customers think that brands should all use social media to help their customers? With statistics like these, you really can’t afford to ignore social media anymore. Social CRM – Getting Down to Reality Brian Solis. InShare0 Guest post by Paul Greenberg, author of CRM at the Speed of Light.
Follow him on Twitter, please read his blog. La vérité sur le social media.