Un directeur financier plus proche du marketing - Les Echos. Relations Finance Vente. Directeur des ventes. Relationship Between Sales & Finance. Bridging the gap between Sales and Finance – CFO Tips – What you need to know, to be a CFO TODAY! The sales and finance relationship is tricky, but necessary.
The Sales Team interacts with current and potential customers. The Finance department is responsible for ensuring the company’s cash flow can support Operation’s efforts to meet these customers’ needs. Following is an approach to make the partnership easier – Why can’t we be friends? Five steps to better relations between CFOs and CMOs. The application of data analytics offers a useful approach to build more collaboration in support of stronger growth.
Marketing is in the midst of a performance revolution. The application of advanced analytics and plentiful data has allowed chief marketing officers (CMOs) to demonstrate the return on investment from marketing activities with a degree of precision that’s never been possible before. With companies spending as much as 10 percent of their annual budgets on marketing, depending on the industry—a whopping $1 trillion globally—this rapidly developing ability to put hard numbers against marketing performance is music to the ears of both CMOs and CFOs.