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Why Condom Sales Soar In A Recession, And Other Brand-Building Mysteries Explained. What do guns, burglar alarms, and condoms have in common? Their sales all boomed in 2009, with condom sales jumping 22% over the same period in 2008. But why? When you are told repeatedly that the world is buckling under the weight of a financial crisis, the first line of defense is to save whatever money you have. That sets a whole new train in motion.

Suddenly your local retailer around the corner loses revenue from your less-frequent visits. They are forced to lay off staff, who in turn are spending less, and in fact are no longer buying your products. It becomes a cycle somewhat akin to a self-fulfilling prophecy. As sophisticated as we have come to believe we are, we need to remind ourselves that we're not that far from our evolutionary relatives--primates who live our lives taking care of the most basic needs--food, sex, sleep, and survival. A recent neuroscience study shows that fear is a far bigger driver than we would ever care to admit. I offer three ways to do this. Daily Archives - Mises Institute. Project Syndicate - the highest quality op-ed ( opinion-editorial ) articles and commentaries.

Marketstructure. 10 Things I Learned From Failure.