Traffic. What's A Lookalike? Why Paris Hilton Is Famous (Or Understanding Value In A Post-Madonna World) « chartreuse. I’m amused by Paris Hilton.
If Madonna was Marketing 1.0 then Paris Hilton is Marketing 2.0. She’s a real life version of what value is and how it is created today. Every web developer should pay attention to her. Here is a copy of what Paris said after her recent arrest for DUI. “I had one margarita (and) was starving because I had not eaten all day,” she said. Did you notice that? If not read it again and think. See it now?
That’s the real reason Paris Hilton is really famous. When Paris first came on the scene with her own user generated sex video she used that attention to create a career. Though she hired a publisist to get her on Page 6 She never really talked about herself. It didn’t take long for designers and club owners to realize that Paris Hilton was a walking billboard. The most valuable commodity today is attention. What makes Paris brilliant is that she used the attention she had and gave it to others thereby garning more attention for herself.
Like this: Like Loading... Competitor analysis. Competitor analysis is an essential component of corporate strategy.[2] It is argued that most firms do not conduct this type of analysis systematically enough.
Instead, many enterprises operate on what is called “informal impressions, conjectures, and intuition gained through the tidbits of information about competitors every manager continually receives.” As a result, traditional environmental scanning places many firms at risk of dangerous competitive blindspots due to a lack of robust competitor analysis.[3] Competitor array[edit] One common and useful technique is constructing a competitor array.
The steps include: This can best be displayed on a two dimensional matrix - competitors along the top and key success factors down the side. In this example competitor #1 is rated higher than competitor #2 on product innovation ability (7 out of 10, compared to 4 out of 10) and distribution networks (6 out of 10), but competitor #2 is rated higher on customer focus (5 out of 10). Notes[edit] How To Bid On Google AdWords - Redfly Online Marketing, Dublin, Ireland. Bidding with Google AdWords can be an account drainer if you don’t understand exactly how the system works.
Bidding is about strategy. This article explains the factors that can help you decide over one bidding strategy or another. Home. Marketing Insights » Data Acquisition. All Marketers Are Liars by Seth Godin. Somehow, I persuaded the publisher to change the cover of this book, and that new cover hit the streets today.
The book is the same as before, but there's a new foreword. Here it is, so you don't have to buy a second copy. (Old cover is on the left, new cover is on the right). More than almost any book I've written, this is the one that comes up in conversation when I talk to people about getting their ideas out into the world. This book is about worldviews—the biases and expectations and shortcuts we use to get through the world. New Foreword You believe things that aren’t true. Let me say that a different way: many things that are true are true because you believe them. The ideas in this book have elected a president, grown non-profit causes, created billionaires and fueled movements. I’ve seen this book in campaign headquarters and carried around at evangelical conferences.
If you think that (more expensive) wine is better, then it is. This sort of storytelling used to work pretty well. Permission Marketing : Turning Strangers Into Friends And Friends Into Customers (9780684856360): Seth Godin. How To Build and Automate Your Internet Business Using Chain Reaction Marketing.