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Encyclopedia Britannica in print no more Photograph by Mario Tama/Getty Images. It was either a door-to-door salesman or a hawker at the county fair who suckered my parents into buying the Encyclopedia Britannica. My folks have always been putty for smooth salesmen—over the years they’ve been cowed into paying too much for a supposedly amazing vacuum cleaner, a set of purportedly indestructible kitchen knives, a home water softener, and too many infomercial gadgets to name. They were the perfect marks for the encyclopedia man: They wanted to give their kids a good start in life, they believed in the expansive possibilities of consumer goods, and they trusted the authority of the Britannica name.
Summary: MLA (Modern Language Association) style is most commonly used to write papers and cite sources within the liberal arts and humanities.
Why Online Research? Primary sources -- the heart of the research process -- are increasingly available on the Web and will become predominantly digitally based in the future. Furthermore, as conventional, print-based text gives way to screen-based "multimodal" communication, the researcher of the 21st century will be as likely to encounter multimedia primary sources as print-based ones.
In Intelligence Reframed Howard Gardner contends that "literacies, skills, and disciplines ought to be pursued as tools that allow us to enhance our understanding of important questions, topics, and themes." Today's readers become literate by learning to read the words and symbols in today's world and its antecedents. They analyze, compare, evaluate and interpret multiple representations from a variety of disciplines and subjects, including texts, photographs, artwork, and data. They learn to choose and modify their own communication based on the rhetorical situation . Point of view is created by the reader, the audience and the medium. Basic Language Literacy
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