Blog & Social Media Marketing and Blog Ads. Discover Which Marketing Programs Really Work. Why Advertising Is Failing On The Internet. Editor’s note: The following is a guest post by Eric Clemons, Professor of Operations and Information Management at The Wharton School of the University of Pennsylvania.
In it, he argues that the Internet shatters all forms of advertising. “The problem is not the medium, the problem is the message, and the fact that it is not trusted, not wanted, and not needed,” he writes. Ad Exchange.