Sociology of Religion
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Religious economy refers to religious persons and organizations interacting within a market framework of competing groups and ideologies. [ 1 ] An economy makes it possible for religious suppliers to meet the demands of different religious consumers . [ 2 ] By offering an array of religions and religious products, a competitive religious economy stimulates such activity in a market -type setting. [ 2 ] The field applies rational choice theory to the theory of religion such that supply and demand are used to model the development and success of organized religions . [ 1 ] Major proponents of the theory include William Sims Bainbridge , Roger Finke , Laurence Iannaccone , and Rodney Stark .