The Analytics Factor. Google Analytics Blog. Référencement, Marketing de Recherche et Web 2.0. The ROI Revolution Blog. 7 Major Paid Search Lessons Retailers Learned in 2013 December 18, 2013 2013 was a pivotal year in paid search for retailers.
Some experts estimate over 1,000 changes in AdWords alone! From a complete platform upgrade on AdWords to tons of new features on Bing, ecommerce retailers can easily lose track of all the changes. However, with each of these changes came lessons on how to adjust for improved profits in 2014.