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Référencement local

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0070143345. Abstract A system for ranking geospatial entities is described.


In one embodiment, the system comprises an interface for receiving ranking data about a plurality of geospatial entities and an entity ranking module. The module uses a ranking mechanism to generate place ranks for the geospatial entities based on the ranking data. Ranked entity data generated by the entity ranking module is stored in a database. The PlaceRank Secret Behind Google’s Local Search Rankings. Most local business marketers focus solely upon their company’s web presence and don’t realize that if they shifted a portion of their promotional efforts outward in a less self-centered manner, the benefit might come back to help their own online marketing performance.

The PlaceRank Secret Behind Google’s Local Search Rankings

This premise is based upon a virtually-secret aspect of the PlaceRank local search algorithm. What Is PlaceRank? “PlaceRank” is named after “PageRank,“ Google’s original ranking algorithm, and it is the process by which Google collects information about all sorts of local places, and then interprets that information to generate ranking scores for each place. Marketers mostly concentrate upon business locations as places, but there are far more things that can be places, such as cities, counties, office buildings, residential addresses, parks, statues and monuments, automated teller machines, and more. How to Perform the Ultimate Local SEO Audit. The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

How to Perform the Ultimate Local SEO Audit

Every business that competes in a local market and who competes for the display of localized results in SERPs will likely find the need to conduct a local SEO audit at some point. Whether you've hired an SEO in the past or not, the best way to beat the competition is to know where you stand and what you need to fix, and then develop a plan to win based on the competitive landscape. While this may seem like a daunting task, the good news is that you can do this for your business or your client using this Ultimate Local SEO audit guide. This guide was created as a complete checklist and will show you what areas you should focus on, what needs to be optimized, and what you need to do to fix any problems you encounter. To make things easier, I have also included many additional resources for further reading on the topics below. Google's Physical Web and its Impact on Search. The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

Google's Physical Web and its Impact on Search

In early October, Google announced a new project called " The Physical Web," which they explain like this: The Physical Web is an approach to unleash the core superpower of the web: interaction on demand. People should be able to walk up to any smart device - a vending machine, a poster, a toy, a bus stop, a rental car - and not have to download an app first. Everything should be just a tap away. At the moment this is an experimental project which is designed to promote establishing an open standard by which this mechanism could work. URLs: The project proposes that all 'smart devices' should advertise a URL by which you can interact with that device. Beacons: Not well known until Apple recently jumped on the bandwagon announcing iBeacons, beacon technology has been around for a couple of years now.

Usage examples Parallels to the web and ranking 1. 2. 3. Where Do Consumers Leave Local Reviews? Facebook Now #2. TL;dr: Amongst consumers that leave reviews more than once per year, which sites do consumers prefer for leaving reviews?

Where Do Consumers Leave Local Reviews? Facebook Now #2

The answer might surprise you. Google is number one overall but Facebook made a strong showing and outpaced Yelp for the number two spot as a preferred site to leave reviews. Reviews have two sides: Where do people read them? And Where do people like to leave them? I suspected that the answers to these two questions might not be the same.

Facebook reviews received more of my attention with the Big Earl’s controversy in early June. I also saw the phenomenon on Barbara Oliver’s FB page despite her making no specific effort to get reviews there, they were piling up at a steady rate. Débat : comment Google identifie-t-il une marque ? Vous êtes ici : Accueil > Le blog > Référencement > Comment Google identifie-t-il une marque ?

Débat : comment Google identifie-t-il une marque ?

Dans un précédent article du blog, je soulevais la question de la place de la marque sur les ancres des backlinks dans une stratégie globale de netlinking. Parmi les commentaires suscités par cet article, le dernier a particulièrement attiré mon attention. La question qu’y soulève Gaëtan est centrale : comment Google détermine-t-il avoir affaire à la marque ? C’est une question à laquelle j’ai souvent réfléchi, remuant diverses hypothèses sans dégager de réponse 100% satisfaisante. Chaque fois que je tentais d’élaborer une nouvelle théorie, je trouvais un contre-exemple. En espérant que d’autres professionnels viendront commenter l’article et ainsi apporter leur propre pierre au débat… Définition de la marque. Bring your local business online. Webmaster Level: Beginner “Hey, how do I get my business on the web?”

Bring your local business online

Having worked at Google for nine years, if I had a penny for every time someone asked me that question… :) To answer, today we’re releasing a short video series (30 minutes total!) , sharing the same advice we’d give to our friends and family. It’s the advice I’d give to my sister, Marnie, who owns a jewelry store, or my cousin, Scott, who works as a realtor. Video spoiler alert: You won’t need to make a website, but you definitely need a way for your local business to reach potential customers using their mobile phones, tablets, or desktop computers. The great thing about video is that you can pause at any time and work at your own pace. Spam-Fighting Startup Impermium Joins Google, Discontinues Third-Party Services.

Impermium, a cybersecurity startup that was backed by top funds like Accel and Greylock, is joining Google.

Spam-Fighting Startup Impermium Joins Google, Discontinues Third-Party Services

They had raised $9 million in funding from Highland Capital Partners, the Social+Capital Partnership, AOL Ventures, Charles River Ventures, Freestyle, Greylock and angels like Matt Ocko. Mais où va donc Google+ ? @EAlchimie.