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I have felt for some time that online subscription resources within libraries always seem to attract the same phenomenon. Although they are always chosen to be highly appropriate to students and in a lot of cases are just the online equivalent of the print resource, the combination of their high subscription costs and their low usage figures seem in a lot of cases to make their purchase questionable value for money. It can seem to be a full-time job devising and creating marketing campaigns to attract students to try the resource with, in a lot of cases, little return. I don’t proclaim to hold the magic formulae, as I really don’t think there is one, but I do plan over the next few blogs posts to tell you about the work we are doing at school to promote our resources and the reasoning behind our strategies. I have been talking about how QR codes can be useful for marketing within libraries for some time now but just how useful are they?
Those quick-response (QR) codes you see spreading far and wide give smartphone users a painless way to go to a company's website, get discounts or gather contact information. But some QR codes are scanned more than others. Why?
Kerry ⋅ Uncategorized ⋅ History , QR Code ⋅ 14 comments Photo by DavidPitkin This post comes with a huge acknowledgement to several people in my PLN – who, through constant tweeting about QR Codes, have forced me to take a look at their worth.
Matthias Galica is CEO of ShareSquare , the leading platform for connecting offline audiences to the brands they love via QR codes and custom HTML5 mobile web apps with real-time analytics. Consumer-facing QR codes are hitting mainstream America hard this summer. Despite the idea that a rising tide lifts all boats, many well-intentioned marketers are crippling their campaigns with simple mistakes. This is a big reason why QR codes still get a bad rap from some folks.
Since about Christmas time the children in my class have been using printed QR codes and the webcams on our class netbooks to access websites. Now for those of you who didn’t understand a word of that last sentence, here is a quick 5 point guide: QR stands for Quick Response They are simple 2D code from the family of bar codes Different information can be encoded using tools such as http://myqr.co/ The more information there is, the larger and more complex the code will be A camera and code reading software is needed to read the codes and display the results – can be used with mobile phones or computers with webcams. We have seen a fantastic response from the children in how we use them – it is something that can be easily implemented so long as they have regular access and use. In our class it is just part and parcel of what we do.
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Hamilton Chan is CEO and founder of Paperlinks . With the free Paperlinks iPhone app , featured previously by Apple as the #1 New & Noteworthy app, consumers can scan and view QR code content with a native app experience. Paperlinks also provides a powerful platform for generating QR codes, hosting content and tracking their performance.
Prepare to feel really inadequate about your chosen resume font. This dude has fashioned a custom QR code resume that is sure to break up the monotony of any HR person's day. Made by Victor Petit — who was looking for an internship but recently scored one — this resume is reminiscent of band Cassius's video and accompanying app [iTunes link] for "I Love You So." It features a QR code in the middle of a picture of a face (on the back of a printed resume) that unlocks a video of the missing mouth on your phone. "I realized during my previous job search that getting an interview at a communication agency is the hardest part of the process," says Petit. "I tried to create a CV that would enable me to express myself vocally as soon as they read the paper version.