Have your QR codes been used? I have felt for some time that online subscription resources within libraries always seem to attract the same phenomenon. Although they are always chosen to be highly appropriate to students and in a lot of cases are just the online equivalent of the print resource, the combination of their high subscription costs and their low usage figures seem in a lot of cases to make their purchase questionable value for money.
It can seem to be a full-time job devising and creating marketing campaigns to attract students to try the resource with, in a lot of cases, little return. I don’t proclaim to hold the magic formulae, as I really don’t think there is one, but I do plan over the next few blogs posts to tell you about the work we are doing at school to promote our resources and the reasoning behind our strategies. I have been talking about how QR codes can be useful for marketing within libraries for some time now but just how useful are they? Delivr Dashboard Like this: Like Loading... Why Are Some QR Codes More Scanworthy Than Others? [INFOGRAPHIC] Those quick-response (QR) codes you see spreading far and wide give smartphone users a painless way to go to a company's website, get discounts or gather contact information. But some QR codes are scanned more than others.
Why? Is it because those winning QR codes are so creatively designed? Researchers at Lab42 wanted to know "what makes certain codes so scanworthy," so they conducted an online survey via social networks of 500 Americans over 18, and found out that many people don't even know what a QR code is. For those who are hip to QR codes and what they can do, you might not be surprised at the one enticement most likely to get people to pull out that smartphone and scan a QR code: Infographic courtesy Lab42. 10 ways to use QR Codes in a History classroom. Kerry ⋅ EdTech, History ⋅ History, QR Code ⋅ 14 comments Photo by DavidPitkin This post comes with a huge acknowledgement to several people in my PLN – who, through constant tweeting about QR Codes, have forced me to take a look at their worth.
I also have to acknowledge Kevin Fear our Head, who is just as enthusiastic about exploring the uses of QR Codes in school and who is very keen to chat about ideas for their potential use. With these people behind me, I’ve set off to see if and how QR codes could have an impact in our school and more particularly, in my History lessons. I’ve only just put the first QR Code up around our school this afternoon and although it’s really a hook and not very useful information, already several staff have asked, “What is it?” So that’s the start. Like many teachers, I’ve thought about how I could use QR codes in my teaching – specifically in History classes. Link to a class blog: I always keep a blog of the work we’re doing in each of my classes. 2. 5. 5 Big Mistakes To Avoid in Your QR Code Marketing Campaign.
Matthias Galica is CEO of ShareSquare, the leading platform for connecting offline audiences to the brands they love via QR codes and custom HTML5 mobile web apps with real-time analytics. Consumer-facing QR codes are hitting mainstream America hard this summer. Despite the idea that a rising tide lifts all boats, many well-intentioned marketers are crippling their campaigns with simple mistakes. This is a big reason why QR codes still get a bad rap from some folks. QR codes by themselves are fundamentally neither good nor bad, they're just a means to an end: an offline-to-online delivery mechanism. It's what's beyond the code that usually determines whether the experience will delight or disappoint. Unfortunately, many early adopter marketers aren't yet fully versed in the best practices or optimal use cases. Since I've spent the past 18 months waist-deep in this fast-developing market, I’m compelled to offer up my short list of basic mistakes to avoid at all costs.
Common sense right? Where to next? | QR codes. Giant QR Codes in the Classroom. Since about Christmas time the children in my class have been using printed QR codes and the webcams on our class netbooks to access websites. Now for those of you who didn’t understand a word of that last sentence, here is a quick 5 point guide: QR stands for Quick ResponseThey are simple 2D code from the family of bar codesDifferent information can be encoded using tools such as more information there is, the larger and more complex the code will beA camera and code reading software is needed to read the codes and display the results – can be used with mobile phones or computers with webcams.
We have seen a fantastic response from the children in how we use them – it is something that can be easily implemented so long as they have regular access and use. In our class it is just part and parcel of what we do. Even our Foundation 2 children are using them to improve independent internet use.
So why the giant codes? Getting to a website has never been so much fun.
Library Ideas. Generators. Twelve Ideas for Teaching with QR Codes | Edutopia | mobile technologies for learning and teaching. Stafford College - QR Codes - TwitVid. Augmented Reality App for Shelf Reading. HOW TO: Make Your QR Codes More Beautiful. Hamilton Chan is CEO and founder of Paperlinks. With the free Paperlinks iPhone app, featured previously by Apple as the #1 New & Noteworthy app, consumers can scan and view QR code content with a native app experience.
Paperlinks also provides a powerful platform for generating QR codes, hosting content and tracking their performance. The QR code: A thing of beauty or an eyesore? The magical barcodes that can be scanned by a smartphone to launch an offline-to-online experience are often criticized for their black and white checkerbox appearance. Fortunately, QR codes are malleable and can be redesigned in truly extraordinary ways, while still maintaining their scanability. QR codes have so much potential from a design perspective, so let’s take a look at a few tricks and techniques you should keep in mind when designing a code to enhance your brand and appeal to your audience. 1.
The easiest way to add branding power to your code is to add color to it. 2. 3. 4. Conclusion. QR Code Resume Makes Your Embossed Paper Look Lame. Prepare to feel really inadequate about your chosen resume font. This dude has fashioned a custom QR code resume that is sure to break up the monotony of any HR person's day. Made by Victor Petit — who was looking for an internship but recently scored one — this resume is reminiscent of band Cassius's video and accompanying app [iTunes link] for "I Love You So.
" It features a QR code in the middle of a picture of a face (on the back of a printed resume) that unlocks a video of the missing mouth on your phone. "I realized during my previous job search that getting an interview at a communication agency is the hardest part of the process," says Petit. "I tried to create a CV that would enable me to express myself vocally as soon as they read the paper version. The combination of a sheet of paper and a QR code felt like the best way to reach that goal. " We're not sure what exactly Petit's skills are from the video alone — it has no sound — aside from being extremely awesome.