QR code scanning increases by 4,549pc: study. By Chantal Tode May 11, 2011 Scanning or texting? Mobile bar code scanning has increased by 4,549 percent in the first quarter of 2011 on a year-over-year basis, according to a Mobio Identity Systems study. With the increase in smartphone purchases for both iPhone and Android devices, which have a pre-installed QR reader, there is growing awareness among consumers of QR codes compared to a year ago. “The iPhone 4 and Android have helped build a mass market of people who are able to scan QR bar codes,” said Mark Binns, chief marketing officer at Mobio, Vancouver, Canada. Brands such as Calvin Klein and Conde Nast have also helped drive awareness of QR codes by placing them in their TV, print, Web and out-of-home advertising.
“Ultimately, the pairing of QR ready smartphones and QR bar codes in advertising – which simply was not the case a year ago – has driving the dramatic growth.” QR barcodes go mainstreamWomen also show a higher interest in using QR codes, accounting for 68 percent of users. The QR Code Statistics you have been looking for – infographic | Mobile Marketing, Social Media, Gadgets and Technology News Guide - SocialWayne.com. How to Use QR Codes to Market Your Business. Consumers in Japan are used to seeing fuzzy little code boxes on just about everything—advertising posters in subway stations, McDonald's sandwich wrappers, beverage packaging, receipts, T-shirt tags, and building facades.
The code technology—known as QR, or quick response—acts like a gateway allowing anyone with a camera phone to easily step between the digital and physical worlds. A quick scan of the code instantly connects to nutrition information, special offers, exclusive content, price quotes, or even the ability to make a hair-cut appointment or save contact information. QR codes and similar 2-D tag technology have been slower to catch on in America. However, marketing professionals say the question isn't whether the codes will reach the level of ubiquity found in Japan; rather, it's how quickly will they be a part of every day life, like reading a URL address.
"They are hiding in plain sight," says B.L. Using QR Codes to Market Your Business: Creating a Code. Datamatrix Generator. Likify Turns QR Codes Into Likes. BLOG@ROLL: What’s the deal with QR codes? | iPhone and Mobile Marketing Agency - Milwaukee, WI. Posted Monday, October 25th, 2010 under anne munkwitz, mobile marketing, mobile trends What are these black and white codes you keep seeing everywhere?
Photo by psd If you tend to be an ‘early adopter’, one of those people your friends look to for technical advice, you most likely know that they are called QR codes. But for those of us not as knowledgeable, I’ve put together a little overview of the latest and greatest mobile marketing sensation. (Or is it?) “QR” stands for Quick Response, and these 2D codes can be scanned with your phone and will link directly to specific mobile content. Here’s the thing: Seems like a lot of work just to get ‘marketed at’, right? But they’re new, and fun, and could be the next big thing.
Photo by projeto sticker map I was curious about where the codes are showing up. But one arena I found fascinating was QR codes on television. Why television? Bravo + Coupons QR codes were embedded in commercials on evening shows on Bravo. FOX QR landing page.