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Free Sound Clips | SoundBible.com. Pricing. Mark Coker on the Agency Model. Action Steps to Take Your Blog to the Next Level of Engagement. Action Steps to Take Your Blog to the Next Level of Engagement Recently, I wrote here about using a "Hub and Outpost" approach to organize the social media marketing you're doing for your title.

In that article, I looked at the three reasons I think a blog is by far the best tool to use as a Hub: 1. A blog is frequently updated. 2. Your blog has your mailing list opt-in. 3. One of the reasons I like blogs as a foundation for social media is that they offer many levels of engagement for users, from web surfers to dedicated readers.

For instance, think about the different ways people can engage with your blog: They may be sent by a search engine to an informational article in your archives based on the keywords used in the article. You simply can't interact with readers and potential customers in so many ways in any other online medium that I'm aware of. Let's take a look at some clear and simple action steps you can take to make these levels of engagement a reality for visitors to your blog. Desk-bound Destinations: Understanding Blog Tours. The growth of online book sales, Web 2.0 technology, and social media have given indie authors unparalleled opportunities to promote their books. One of the best innovations in online book marketing is the blog tour.

In its briefest form, a blog tour allows an author to virtually visit lots of communities where the host - a blogger - will introduce him or her to a new audience of readers who are likely to be interested in the author's book. Before we take a look at how this works, let's lay out some of the advantages of doing a blog tour: The Enhanced Blog Tour You can level up your tour by adding elements to draw in more people and to reward whatever engagement you're trying to promote.

For instance, if you want blog comments, have a random drawing the day after your post where you choose from the commenters and give away an autographed copy of your book. This can also be done with a competition on Twitter or your favorite social network. A Quick View of the Blog Tour Process. A Newbie's Guide to Publishing. Indie Author News and Blog Posts.