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Last Friday lots of folks from Sourcebooks spent the day at the Spring 2012 Launch. So what does a “launch” meeting entail? Publishers work in different ways and run different calendars, so this explanation is pretty much from the Sourcebooks perspective, but most will have some form of large group introduction to future titles. For traditional book publishing companies, “launch” is often the first time that the whole company is introduced to the new books.
This last week is about preparing yourself for the job itself–for the day-in-day-outness of it all. No matter where you are in your job hunt, it doesn’t seem such a bad plan to wrap up by thinking what you want to see in yourself as a book-biz professional—not just what you want the interviewers to see. If you’ve read the story of my long slog toward a publishing job that I really love , you know that my “must-haves” the second time around were much different than they were during the first job-search.
Newspapers had a nice run from the 1970s to the 1990s.
The magazine industry had a rough year, losing an average of 17.5% of its ad dollars from 2008 to 2009, according to data released by the Magazine Publishers of America . We broke down the chart to the most recognizable names, and reviewed the titles with the best and worst ad revenues. The losers? Shelter titles Architectural Digest , Town & Country , luxury mag Conde Nast Traveler , and Fortune .
Magazine newsstand sales plummeted 9% in the second half of the year compared to last year.