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Apple's iPad isn't on sale, but it's already stirring up feelings of envy for people who own rival e-readers like Amazon's Kindle.
The Apple iPad launches in the UK this week and US bookselling giant Barnes and Noble has announced its new e-reader app for the device. The question being – is it better than Apple's own iBooks app ? Books, newspapers, magazines "BN eReader for iPad users can customize the way they read with professionally designed or completely personalized themes, shop more than one million eBooks, newspapers and magazines in the Barnes & Noble eBookstore, and access their personal Barnes & Noble digital library, including most periodicals," reads the press release. Barnes and Noble also has its own e-book device called the Nook, but the retailer is clearly hoping to expand its digital reading business beyond its own e-reader.