Public Relations
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Public Relations Resources & Tools for Communications Professionals: PRSA
The Public Relations Society of America (PRSA) is the nation’s largest community of public relations and communications professionals. We provide training , set standards of excellence and uphold principles of ethics for the global public relations profession. As a leading voice in the PR industry, we also advocate for greater understanding and adoption of public relations services.
Writing - DIY PR : MarketingProfs Article
If you can't afford to pay for a big-time publicist, or aren't seeing the results you'd like from your own very expensive publicity "expert," blogger Nettie Hartsock recommends seven smart ways to kiss a PR professional goodbye. Here are a few of Hartsock's suggestions: Become a bona fide news outlet.Customer Relationships - The ROI of Real-Time Marketing and PR : MarketingProfs Article
In a world where speed and agility are essential to success, most organizations still operate slowly and deliberately, cementing each step months in advance, responding to new developments with careful but time-consuming processes. The Internet has fundamentally changed the pace of business, compressing time and rewarding speed. Real-time means news breaks over minutes, not days.
As communications experts, we should find it easy to convey the value of our services to the business managers in our organizations. Yet many public relations (PR) professionals struggle with expressing results in a way that allows senior executives to easily recognize the impact that PR has on the success of the business. Having explored the perceptions and attitudes of PR professionals and senior executives toward the impact of PR on business success, I've compiled a list of best-practices for translating intangible PR results into demonstrable success, and reporting PR measurement to business execs. PR Measurement and Metrics
Public Relations - Talk to Me: 10 Tips for Translating PR Results Into the Language of Business : MarketingProfs Article
Public Relations - Seven Ways to Gain PR Campaign Momentum : MarketingProfs Article
Consider this scenario: Your client's product or service is working for customers, but the publicity campaign that the client originally showed enthusiasm for isn't moving as it should. Because PR pros execute campaigns with their clients—not apart from them, as with some other promotional forms—it can be especially frustrating when client contacts or management team aren't responding to you or aren't engaged in your campaign. Public relations is a management function. However, when you're consistently facing problems like these, they can throw your program off track and prevent the successes you know are possible:
GalleyCat - The First Word On the Book Publishing Industry
Publishing industry veteran Evan Schnittman has been appointed executive vice president, chief marketing and sales officer at Hachette Book Group. In this newly created position, Schnittman will head up sales and marketing across the company. Schnittman comes to HBG from Bloomsbury Publishing, where he served as managing director, group sales and marketing, print & digital. Schnittman released the following statement: “I am extremely honored and excited to be given the opportunity to further integrate print and digital sales and marketing at Hachette Book Group. I will be coming home full-time to New York and returning to two publishers close to my heart, Little, Brown and Grand Central Publishing (Warner Books when I was there)…”
The latest and greatest version of the PRNewser Business Directory will close April 13. For those who don’t know, the PRNewser Business Directory is a complimentary offering from PRNewser. For firms and solo practitioners, it’s a place to push out some basic information about what you do. For job seekers and potential clients, it’s a place to gather details and start the research process.
PRNewser - Your Daily PR Release
Press Release Distribution - Submit Press Releases Online - PRWeb
See why you should use press releases More feedback from real customers A PRWeb press release can earn you big media publicity in a few simple steps. It also does much more than that. It puts your name everywhere people look online, helps you climb the search engines, and attracts new customers to your website. And it’s easy to do – there’s no expertise needed to do it yourself.
HARO - Help a Reporter Out (TM) | Free Publicity
Tap into the largest source repository in the world with over 80,000 mainstreet and expert sources who will respond directly to your query on your terms. No more flipping through your rolodex; searching out-of-date databases, or being bothered by unsolicited sources with off-topic pitches. Submit your query and let HARO deliver the perfect sources right to your inbox.