Task Taste - Simple and transparent planning and tracking of projects. Asana. Finally: Facebook Co-Founder Opens the Curtain on Two-Year Old Asana. Two years ago, when Dustin Moskovitz announced he was leaving Facebook to start a new company with fellow-Facebooker Justin Rosenstein most people thought one of two things: He’d had a falling out with Mark Zuckerberg or he was just crazy.
What could be more exciting than Facebook? Moskovitz, of course, was Zuckerberg’s college roommate and co-founder of Facebook. If you get your Facebook history from Aaron Sorkin, he was the guy coding away in silence while half-naked girls did bong hits. If you get your Facebook history from, you know, things that actually happened, Moskovitz outlasted any other co-founder and easily played one of the most pivotal roles in the company’s early years. As such, Asana will get more attention and scrutiny and maybe even hype than most business software startups. Facebook co-founder’s Asana raises funding — from Facebook angels? We’re hearing that the business collaboration company co-founded by Dustin Moskovitz and Justin Rosenstein (both formerly of Facebook) has raised funding from the same investors who backed the popular social networking site.
When asked about this, Rosenstein acknowledged that the company has raised money (in the form of convertible notes) from angels, but declined to identify them. Moskovitz (who co-founded Facebook) and Rosenstein left the Palo Alto, Calif., company back in October, saying they wanted to build tools that would be as transformative and central to people’s collaboration and work lives as Facebook was to social lives.
Since then, the pair hasn’t said much publicly about what they’re working on. The company appears to be called Asana, though the Asana website is just a step above nonexistent. As for the investment, I’m still trying to contact our source to figure out who specifically was involved — we’ve only been told it was the exact same investors as Facebook.