SMPP
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While the title of this may look like a techie article, if you are a marketer sending SMS messages it is important to understand the two methods used to drive this technology, SMPP and SMTP. Both SMTP and SMPP are protocols for sending messages. SMTP stands for “Simple Mail Transfer Protocol” and was first published in August of 1982 as the primary means to send email messages (which is still used today). SMPP stands for “Short Message Peer-to-Peer Protocol” and is the telecommunications industry protocol for exchanging SMS messages. A few years ago, cell phone carriers decided to give every customer their own email address such as 10digitnumber@mobile.mycinugular.com to help convince their subscribers to stick with their service.
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