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Posted in A/B Split Testing on May 26th, 2010
Pay-per-click advertising is a key component of many online marketing campaigns. It can also be one of the most expensive ongoing costs in a campaign.
Optimizing the copy on your website is at least as important as optimizing the design, especially if the primary goal of that site is to convert visitors. A pretty design can only get you so far.
A/B testing is a fantastic method for figuring out the best online promotional and marketing strategies for your business.