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The 4 Moments of Truth That Create an Unforgettable Customer Experience. Author Brian Solis argues that now is the time every business must go beyond price, performance or value--and focus on creating amazing customer experiences.

The 4 Moments of Truth That Create an Unforgettable Customer Experience

April 02, 2013 Perhaps you're thinking of starting a new business, or a new line of business in your existing one. If you're like most, you're thinking about how to market, sell and serve customers. Methods in social research. Social Research Methods.