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White Horse Wins 2012 Best Consumer Goods Mobile Website Mobile WebAward for Schlage Consumer Mobile. 6 Stats on In-Aisle Mobile [Infographic] The List: Top 10 minority-owned firms - Portland Business Journal. The List: Top 10 minority-owned businesses Of all the lists we run in the Business Journal — and there are a lot — one of my favorites is the one featuring minority-owned firms.

The creativity and passion of the entrepreneurs and business owners behind these companies is an inspiration and the, well, diversity of the list itself is truly amazing. Need examples? There's Gollah Consulting, which does urban planning and land use; Bruce International, a linguistics and cultural consulting firm; Chick of All Trades, which provides traffic control services and construction; and Green Transportation Co., a taxi and shuttle service. All told, the small companies on this year's list of 37 employ 785 people, and that doesn't include the hundreds of jobs created for the independent contractors they work with.

That's a lot of jobs and a lot of diversity. Subscribers can view the complete list in the latest print issue, which includes contact information, local executives and other details. eM+C’s Digital Marketing Rock Star Webinar Series: Mobile App Trends for 2012. iMedia 25 - 2011 Internet Marketing Leaders and Innovators. Marketing is in Eric Anderson's blood.

His father and grandfather ran a small agency in Decatur, Illinois. But before following in the family tradition, Anderson took an academic detour, earning an M.A. in Literature from Marquette, and a Ph.D in Cultural Theory from Washington State University. Early on, Anderson was plugged into the web. 7 Ways That Retailers Can Combat 'Scan And Scram'

7 Ways That Retailers Can Combat 'Scan and Scram' InShare36 Brick-and-mortar retailers feel under siege by mobile price-checking tools.

They shouldn't panic. For retailers, especially those who just can't compete with big discounters on price, the concern is growing about new mobile shopping behaviors. The core phenomenon, often called pejoratively "scan and scram" or "showrooming" is now widespread: customers shopping at brick-and-mortar retailers examine physical merchandise at the shelf but use smartphone price-checking tools such as barcode scanners to buy the product at a better price online or at another store. The implicit accusation of these new catchphrases is that shoppers are doing their research furtively, and that they are violating a quid pro quo with retailers by reducing venues to "showrooms" for business they intend to transact elsewhere. That's hard for local or regional store owners to remember sometimes, especially amid the flames that online competitors are stoking.

Businesses need a plan. 1. 2. 3. 4. 5. 6. 6 Stats on In-Aisle Mobile [Infographic] A guest post by Eric Anderson of White Horse.

Armed with smartphones and a determination to change the way they buy, shoppers are storming retail aisles. On-the-fly comparison-shopping, scanning, and research are creating new ways for marketers to influence in-aisle buying behavior. But as smartphone usage in the United States reaches critical mass, retailers’ response must evolve rapidly. We set out to identify the areas of greatest opportunity for retailers and CPG to develop a mobile experience strategy that aligns with changing mobile behavior. 7 marketing buzzwords you need to know. When iMedia asked me to write a piece predicting the top digital marketing buzzwords of 2012, I thought, "Sure, that's right in my wheelhouse.

" I don't claim to be a jargon rockstar, but at the end of the day, if you need to take your tech speak to the next level, I can help you skate to where the puck is going to be. But rather than trying to boil the ocean, I'm going to keep this thing at 30,000 feet and focus on the low-hanging fruit. If you're not grinding your teeth after that opener, you did better than I did when I wrote it.

While I'm as much of a shameless slangster as the next digital marketer, I suffer the double whammy of being painfully aware of it, which creates lots of cringe-worthy moments for me. Retailers: Why you need mobile, not just a website. "The outlook for today's retailers remains challenging as many find themselves confronted by reduced consumer spending and weak credit market conditions.

New economic realities have resulted in a new order of buyers who are more price-conscious and careful about the purchases they make," said Alison Paul, Vice Chairman and US Retail & Distribution Leader, Deloitte, LLC. "The critical challenge for retailers under these circumstances will be delivering a compelling in-store experience that drives profitable growth in 2012. In order to stay competitive, retailers should develop a store strategy that aligns talent, physical space, processes and technology to meet the changing demands of their customers. " Paul suggests harnessing mobile and social media to deliver personalized ads or messages. Deloitte's 2011 Holiday Survey found 42% of consumers owned smartphones, allowing them to check pricing or product status at competing stores. How pervasive is mobile in-aisle shopping?

Strategy - Redesigning the Site Redesign RFP: Eight Do's and Don'ts. Is a site redesign among your company's New Year's resolutions?

Marketers who have delayed much-needed site overhauls during two years of recessionary budgets may be looking to shape up their Web presence in 2012. But like so many other resolutions, site redesigns are much easier to commit to than to actually undertake. This year, resolve to redesign your request for proposal (RFP) process along with your site. Independent Research Firm Lists White Horse in Report About Choosing the Right Mobile Partner. Independent Research Firm Lists White Horse іח Report Abουt Choosing tһе Rіɡһt Mobile Partner Portland, OR (PRWEB) January 03, 2012 A November 2011 report frοm Forrester Research, Inc., entitled “Hοw Tο Grow Yουr Mobile Campaign Expertise” features White Horse аmοחɡ 18 digital agencies іח tһе U.S. tһаt companies ѕһουƖԁ turn tο fοr mobile marketing strategic services.

Confessions Of A Mad Man: Social Pimping. Brands Can Achieve A More Effective Digital Presence With New RFP Guidelines. Portland, OR (PRWEB) November 03, 2011 A new report from White Horse addresses roadblocks to developing new and critical elements of digital strategy.

“Site Redesign RFP Guidelines: New Rules for an Evolving Digital Landscape” provides a framework for more effective redesigns in 2012. In 2008, digital marketing agency White Horse issued RFP guidelines with the specific goal of helping businesses achieve better responses from their requests for proposals for digital marketing agencies. Spurred by RFPs requesting voluminous information unnecessary for the bid process, the report helped RFP authors zero in on data critical to receiving responses which align agency capabilities with client needs. The new RFP guidelines reflect the rapid evolution of the digital space and consumer behavior since 2008, particularly in the growth of social media and mobile computing.

“On average, companies redesign their primary websites every three years,” states Eric Anderson, VP of Marketing for White Horse.