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To: White Horse For: Schlage Consumer Mobile Award: Best Consumer Goods Mobile Website
The List: Top 10 minority-owned businesses Of all the lists we run in the Business Journal — and there are a lot — one of my favorites is the one featuring minority-owned firms. The creativity and passion of the entrepreneurs and business owners behind these companies is an inspiration and the, well, diversity of the list itself is truly amazing. Need examples?
Marketing is in Eric Anderson's blood. His father and grandfather ran a small agency in Decatur, Illinois. But before following in the family tradition, Anderson took an academic detour, earning an M.A. in Literature from Marquette, and a Ph.D in Cultural Theory from Washington State University. Early on, Anderson was plugged into the web. In 1994, he created Washington State's first online English curriculum.
Instead of crawling over data in the hope of finding patterns, forward-thinking marketers are building analytical engines to power through the data to figure out what their customers are going to want next. Predictive Analytics: The Power Behind Next-Gen Marketing www.cmo.com March 22, 2013 Welcome to the Chinese Year of the Snake, symbolizing a time of transformation. In that sssspirit, Siva Ganeshanandan, Director, Digital Marketing Suite, Adobe APAC, shares his predictions for what digital marketers in the Asia-Pacific region can expect. 10 Digital Marketing Predictions That Celebrate The Year Of The Snake cmo.com March 21, 2013 CMOs face two particular challenges in their executive careers. Serving on a board can be an excellent strategy for meeting them. Ascending To The Board, Part 2 cmo.com March 20, 2013 How To Make Your Marketing Go The Distance cmo.com Imagine you’re at the starting line, about to run a marathon.
For retailers, especially those who just can't compete with big discounters on price, the concern is growing about new mobile shopping behaviors. The core phenomenon, often called pejoratively "scan and scram" or "showrooming" is now widespread: customers shopping at brick-and-mortar retailers examine physical merchandise at the shelf but use smartphone price-checking tools such as barcode scanners to buy the product at a better price online or at another store. The implicit accusation of these new catchphrases is that shoppers are doing their research furtively, and that they are violating a quid pro quo with retailers by reducing venues to "showrooms" for business they intend to transact elsewhere. But the language of criminality is misguided. It perpetuates the idea that an adversarial relationship is inevitable between shoppers and retailers around smartphone usage, and that retailers should be on the defensive.
6 Stats on In-Aisle Mobile [Infographic] A guest post by Eric Anderson of White Horse . Armed with smartphones and a determination to change the way they buy, shoppers are storming retail aisles. On-the-fly comparison-shopping, scanning, and research are creating new ways for marketers to influence in-aisle buying behavior. But as smartphone usage in the United States reaches critical mass, retailers’ response must evolve rapidly. We set out to identify the areas of greatest opportunity for retailers and CPG to develop a mobile experience strategy that aligns with changing mobile behavior.
When iMedia asked me to write a piece predicting the top digital marketing buzzwords of 2012, I thought, "Sure, that's right in my wheelhouse." I don't claim to be a jargon rockstar, but at the end of the day, if you need to take your tech speak to the next level, I can help you skate to where the puck is going to be. But rather than trying to boil the ocean, I'm going to keep this thing at 30,000 feet and focus on the low-hanging fruit.
"The outlook for today's retailers remains challenging as many find themselves confronted by reduced consumer spending and weak credit market conditions. New economic realities have resulted in a new order of buyers who are more price-conscious and careful about the purchases they make," said Alison Paul, Vice Chairman and US Retail & Distribution Leader, Deloitte, LLC . "The critical challenge for retailers under these circumstances will be delivering a compelling in-store experience that drives profitable growth in 2012.
In this article, you'll learn... Five things to ask for in your site redesign RFP Three things your site redesign RFP should not request from agencies Is a site redesign among your company's New Year's resolutions? Marketers who have delayed much-needed site overhauls during two years of recessionary budgets may be looking to shape up their Web presence in 2012.
Independent Research Firm Lists White Horse іח Report Abουt Choosing tһе Rіɡһt Mobile Partner Portland, OR (PRWEB) January 03, 2012 A November 2011 report frοm Forrester Research, Inc., entitled “Hοw Tο Grow Yουr Mobile Campaign Expertise” features White Horse аmοחɡ 18 digital agencies іח tһе U.S. tһаt companies ѕһουƖԁ turn tο fοr mobile marketing strategic services. Tһіѕ report notes White Horse’s capabilities іח tһе following areas:
The latest installment in our series of extracts from George Parker’s new book, ‘ Confessions of a Mad Man .’ One of the few surviving ‘Mad Men,’ George Parker has lived through more than forty decadent years in the world’s second oldest profession. He’s seen it all and done it all. And a great deal of what he’s done would make the TV show, ‘Mad Men,’ look like Sesame Street. Unless Kermit is caught in flagrante with Miss Piggy on the PBS boardroom table.
Portland, OR (PRWEB) November 03, 2011 A new report from White Horse addresses roadblocks to developing new and critical elements of digital strategy. “ Site Redesign RFP Guidelines: New Rules for an Evolving Digital Landscape ” provides a framework for more effective redesigns in 2012. In 2008, digital marketing agency White Horse issued RFP guidelines with the specific goal of helping businesses achieve better responses from their requests for proposals for digital marketing agencies. Spurred by RFPs requesting voluminous information unnecessary for the bid process, the report helped RFP authors zero in on data critical to receiving responses which align agency capabilities with client needs. The new RFP guidelines reflect the rapid evolution of the digital space and consumer behavior since 2008, particularly in the growth of social media and mobile computing.