Re-evaluating the role of the orbitofrontal cortex in reward and reinforcement.
Lesions in the lateral OFC made animals switch more rapidly between choices when they were finding it difficult to assign reward values to choices. Lesions in the mOFC caused animals to lose their normal predisposition to repeat previously successful choices. – weihler
Towards a new mode of self-tracking. In a conference paper and my forthcoming book The Quantified Self: A Sociology of Self-Tracking Cultures, I identify five modes of self-tracking.
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Those uncoscious perceptions, calculations and reactions are probably not to underestimate, real and virtual. So better to rationalize them. Another psychiatric and AI topic. – weihler
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Last Update 19 May 2016 Introduction See also danah boyd | Digital identity | Machinima | Second Life | Social capital | Michael Wesch. 4 Ways That Travel Brands Can Use Instagram to Connect with Millennials. With Millennials setting aside an estimated $226 billion for travel during 2015, they’re becoming an increasingly valuable customer base for airlines, hotels and other travel brands.
Marketers clearly need to invest in reaching this younger audience, but they can’t rely on traditional channels like TV or radio to forge a connection with them. Instead, travel brands need to go to where Millennials are actually spending their time, and there’s probably no more important place right now than Instagram - especially when you consider that it’s become the default option for travelers to post their whimsically-filtered photos.
So far, however, the travel industry's been relatively slow to invest in Instagram and other visual inspiration channels because of their traditional orientation towards direct response. Here are four approaches that travel brands can employ to increase their standing among Millennials using Instagram: 1. Of course, you should also let the data speak for itself. 2. 3. 4. Here's Why Instagram Chose to Break the Frame. Self monitoring optimizes brain activity. As humans face increasing distractions in their personal and professional lives, University of British Columbia researchers have discovered that people can gain greater control over their thoughts with real-time brain feedback.
The study is the world's first investigation of how real-time functional Magnetic Resonance Imaging (fMRI) feedback from the brain region responsible for higher-order thoughts, including introspection, affects our ability to control these thoughts. The researchers find that real-time brain feedback significantly improves people's ability to control their thoughts and effectively 'train their brains.' "Just like athletes in training benefit from a coach's guidance, feedback from our brain can help us to be more aware of our thoughts," says co-author Prof.
Kalina Christoff, UBC Dept. of Psychology. Self-awareness: Patchwork of pathways not a region. Ancient Greek philosophers considered the ability to "know thyself" as the pinnacle of humanity.
Self-awareness is defined as being aware of oneself, including one's traits, feelings, and behaviors. Neuroscientists have believed that three brain regions are critical for self-awareness: the insular cortex, the anterior cingulate cortex, and the medial prefrontal cortex. However, a research team led by the University of Iowa has challenged this theory by showing that self-awareness is more a product of a diffuse patchwork of pathways in the brain -- including other regions -- rather than confined to specific areas. – weihler
Now, thousands of years later, neuroscientists are trying to decipher precisely how the human brain constructs our sense of self.
Self-awareness is defined as being aware of oneself, including one's traits, feelings, and behaviors. Neuroscientists have believed that three brain regions are critical for self-awareness: the insular cortex, the anterior cingulate cortex, and the medial prefrontal cortex. Orbital prefrontal cortex and social media. Hiring a social media manager or a salesperson?
The orbital prefrontal cortex is an area of the brain associated with decision-making and cognitive processing. Involves “the ability to explain and predict the behaviour of others by attributing to them intentions and mental states.” The study found that the subjects who demonstrated the highest levels of intentionality had larger orbital PFCs, as determined by fMRI scans. – weihler
Maybe you should have the finalists’ brains scanned in an fMRI.
A larger orbital prefrontal cortex, an area of the brain associated with decision-making and cognitive processing, has been shown to correlate with greater social skills, according to a study by a team of UK researchers. Among the scientists was Robin Dunbar, who pioneered the idea that the average human is limited to a social circle of about 150 people (see Your Brain’s Twitter Limit: 150 Real Friends), a constant now known as the Dunbar number. The study looked at “intentionality,” summarized in the paper as, “the ability to explain and predict the behaviour of others by attributing to them intentions and mental states.” It’s a measure of social skill, and in this study the researchers gave subjects stories to read and then asked them about the mental states of various characters in the story: Individual Differences.