Food Runners on Behance. Finally, my favorite parts of this grand open campaign, the advertisements. Finally, the question that has been driving you crazy will be answered. Why am I using the Impact font for every work for this campaign? Well as you can see, there is a costume made internet meme for bot the magazine and newspaper ads. I'm using memes for advertisement because the target audience of this new company are the students of Texas Tech. Skinny Ms. on Behance. Safe Haven Corporate Identity on Behance. Middle Child Records on Behance. Vitality Dance Company on Behance. Mulligans Liquor on Behance. Osprey Packs on Behance. Lavish on Behance. Appleton Desserts on Behance. AVID on Behance. I chose to design the AVID logo like this to exemplify the program’s mission of inspiration and success. The graduation hat at the left of the logo was chosen to show that AVID wants graduation to only be the beginning, and that there is much more ahead.
The rainbow in the arrow is meant to show diversity, happiness, and inspiration as the arrows flow from the graduation hat forward while underlining AVID. The font was chosen as an attention getter, I wanted people to see the bright flowing arrows in a forward direction, and then the stern AVID so they know what it is. That is also why AVID and the graduation cap are in black, they are meant to be seen but not be the main focus. Jive Dance Studio on Behance. My Jive Dance Studio logo is simple and recognizeable. I incorporated a break-dancer as a icon for dance. I made JIVE rather large because I wanted people to notice the name and then pursue on to reading what Jive was- a dance studio. The rule of thirds is used throughout my logo.
Intersections at the head of the break-dancer and the bottom of Jive . YWCA Lubbock on Behance. New Harrigan's Corporate Identity on Behance. PUMPED logo on Behance. CardinalFit on Behance. Chimy's Cerveceria on Behance. This is the outside of the brochure I designed for this project. The logo on the front cover was an important placement to install brand recognition. As you can see, the color green is repeated throughout the brochure, sticking with the original color scheme and theme of the campaign.
The pictures I have chosen to place represent the unique qualities of the business, as well as some of the food and beverages they are known for.The far left section is an ad for their newest product release, the West Techsan Burger. The cover was designed so the onlooker could really get a feel for the type of place Chimy's really is. The contact information is split between the front cover and the back cover to provide the reader with contact information without it just being placed in the brochure like a fact sheet. The top picture of the front cover is of the business' building itself.
Workout 4 Women on Behance. Beautiful Exchange on Behance. I decided to do a tri fold brochure for this particular organization, because I like the look of tri folds and you can do more with them in my opinion. In the brochure, I decided on using black as a base color because it helps the information to pop and is a good contrast to grey, white, and red. I used repetetion in the red wording and red dots because it represents importance. The white lettering is used to constrast against the black and the grey is an important color represents lack of change and stability in the world. I used Daddy's Girl font along with Lucida Calligraphy, because I have used them throughout other material for the organization.I used the middle and the right space of the brochure to put a world conecting the two pages.
I did this to lead the reader's eyes to the next page to be used as a gutter jump. Sigma Lambda Gamma Texas Tech on Behance. This logo is for Sigma Lambda Gamma Texas Tech Colony. I chose to have a sleek panther with no facial expression because I wanted the image to portray mystery and seriousness. The logo has no color because it looks simple and can be printed in a newspaper and still looks exactly the same. I made this logo on illustrator so the color can be changed. The panther is facing to the right because I wanted it to lead into the letters. I also wanted the tail to lead into the letters as well. Girls on the Run on Behance.