Why Hugo Boss is a social media king. Hugo boss is a social media dynamo Luxury brands can learn from Hugo Boss’ use of social media, which is effective, drives ROI and is integrated with the company’s other marketing efforts. The apparel and accessories brand is reaching as many audiences as possible with their collaborative social media usage. Hugo Boss is having contests, sharing general brand information and is using social media to promote these types of efforts. “Social media is a viable marketing channel because it allows brands to communicate directly and frequently with the consumer,” said Clay McDaniel, managing director and founding partner at the Spring Creek Group, Seattle. “It is also an effective channel for brands to use to listen to what consumers are saying about their brand and other competing brands.”
FacebookHugo Boss’ Facebook page has a plethora of brand information. Hugo Boss Facebook feed Each tab of the brand’s page is full of content such as collections, ad campaigns, videos and fashion shows. Ms. CREATETHE GROUP | What We Do. Fashion's Collective: A Resource in Digital and Social Media Marketing for Fashion and Luxury Brands. Luxury Daily. Fashion, Social Media + Mobile Marketing Blog.
Luxe et 2.0 Vrac. Luxe & Social Media.