Pour mémoire: luxe & web

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Why Hugo Boss is a social media king Why Hugo Boss is a social media king Hugo boss is a social media dynamo Luxury brands can learn from Hugo Boss’ use of social media, which is effective, drives ROI and is integrated with the company’s other marketing efforts. The apparel and accessories brand is reaching as many audiences as possible with their collaborative social media usage. Hugo Boss is having contests, sharing general brand information and is using social media to promote these types of efforts.
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Fashion's Collective: A Resource in Digital and Social Media Marketing for Fashion and Luxury Brands Innovations in In-Store Tech: Nomi Weighs In @ SXSW As brands converged from around the world to gain access to cutting-edge insights and new technologies at SXSW, one of the hottest topics of the festival was in-store technology. Yet, many questions arise about the actual implementation when it comes to tracking the customer in-store experience. Wesley Barrow, founder of Nomi and one of our featured experts at the Fashion Brain Bar, weighs in. Fashion's Collective: A Resource in Digital and Social Media Marketing for Fashion and Luxury Brands
Luxury Daily By Jen King NAPLES, FL – A top executive at Cartier North America stressed at the American Express Luxury Summit 2014 the importance of global positioning that is grounded in the local. Entire article By Sarah Jones British department store Harrods brought together eight fashion taste makers for a photo shoot in London as part of its first Digital Fashion Summit. Luxury Daily
Fashion, Social Media + Mobile Marketing Blog Fashion, Social Media + Mobile Marketing Blog 11/30/2012 | Macala Wright 1 Luxury British retailer launches new Chicago flagship store, creates an immersive physical and digital event experience Burberry Chief Creative Officer Christopher Bailey hosted an event last night to mark the opening of the brand’s second largest store in North America, located on Michigan Avenue in Chicago. The evening was a celebration of Chicago, showcasing the city’s creative community through the brand’s digital platform, {*style:<a href='http://www.artofthetrench.com/'>*}Art of the Trench{*style:</a>*} (founded in 2009).
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Luxe & Social Media