What Party Planners Know About Social Media. What Party Planners Know About Social Media. When approaching social platforms, many marketers are daunted by the plethora of options, its elusive nature that cannot be measured using traditional metrics, and harsh critique from opinionated consumers. However, there are ways to mitigate the confusion and streamline the social planning process. In fact, social planning for a brand can be as straightforward as planning for a party. Jason Rockwood uses the party planning analogy to effectively plan a social strategy across four components of the social process including listening, understanding, participating and measuring. These components can be paralleled with the four sequential steps to planning a party: plan, prepare, party, and perfect. By the time you’ve finished listening to this engaging presentation, you’ll walk away with: Jason’s deck is available below and is a fun way to navigate your social media strategy.
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