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Alternate Focus Group Techniques

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How to Make a Mind Map - The Basics. World Café Method. Drawing on seven integrated design principles, the World Café methodology is a simple, effective, and flexible format for hosting large group dialogue. World Café can be modified to meet a wide variety of needs. Specifics of context, numbers, purpose, location, and other circumstances are factored into each event's unique invitation, design, and question choice, but the following five components comprise the basic model: 1) Setting: Create a "special" environment, most often modelled after a café, i.e. small round tables covered with a checkered tablecloth, butcher block paper, colored pens, a vase of flowers, and optional "talking stick" item.

There should be four chairs at each table. 2) Welcome and Introduction: The host begins with a warm welcome and an introduction to the World Café process, setting the context, sharing the Cafe Etiquette, and putting participants at ease. Open Space Institute. Complete A Sentence. In qualitative marketing research, projective techniques explore associations with brands, symbols, products, advertising, and images. It explores people’s subconscious feelings, beliefs, and desires. Respondents project their feelings and beliefs about other people or objects. In doing so, they reveal feelings and beliefs about themselves. With sensitive subjects, the technique works well. Four Practical Projective Techniques Here are four practical and simple techniques.

Metaphors, Analogies, and SimilesThird-Party ProjectionsRole-PlayingAssociations Metaphors, Analogies, and Similes A metaphor represents or explains something in terms of another. Metaphors are a window to the mind. Most importantly, metaphors can reveal underlying emotions about a target domain…such a product or brand. You can use the results from metaphor techniques to develop advertising, brands, sales pitches, and to support product or brand positioning. Here is a simple sentence completion exercise using similes.

Art Focus Group. How to Brainstorm. World Cafe Image. Teen Focus Group. Open Space Image. Vision Tree Image. Mind map image.