Blendle clocks up 1M signups for its pay-per-article journalism platform | TechCrunch. Pay-per-article journalism startup Blendle, which aggregates the written work of different publishers onto a single, ad-free platform where readers can pick and choose which stories to consume, paying a few cents per article, is touting passing one million registered users. It’s taken Blendle just over two years to amass this many sign ups. The journalism micropayments platform kick-started its attempt to reboot digital media business models in Europe in April 2014, offering an alternative to publishers’ content-gating paywalls.
It’s not breaking out monthly active users but managing editor Michaël Jarjour tells TechCrunch that’s now in the “hundreds of thousands”. He adds that conversion into paying users remains unchanged, at 20 per cent. The startup began working with publishers in its native Netherlands and in Germany, before expanding to the U.S. this March (in beta). “We avoid the filter bubble by having editors flag certain stories to be sent to all people. Prisma: Infonity, une appli contre 'l'infobésité' Le groupe Prisma (Femme actuelle, Télé-Loisirs, VSD) a lancé une application qui permet de recevoir plusieurs fois par jour sur mobile une sélection personnalisée d'articles.
"L'objectif est de lutter contre l'infobésité. On a décidé de circonscrire le flux d'informations", a déclaré à l'AFP Mickaële Angeletti, chargée du projet chez Prisma. Une fois inscrit sur Infonity, chaque utilisateur reçoit trois fois par jour une sélection de douze contenus multimédia autour de thèmes qu'il a sélectionnés (actualités, cuisine, TV, société, etc.). L'application s'adapte ensuite aux goûts du lecteur, affinant sa sélection dans les médias du groupe Prisma. Avec Infonity, Prisma poursuit sa stratégie de transformation digitale. Le groupe de presse magazine veut faire ainsi connaître ses marques et aller à la rencontre de lecteurs qui délaissent de plus en plus le papier glacé.
Pour financer Infonity, deux articles sponsorisés viennent s'ajouter à chaque livraison. Review of New York Times’ Personalization - Future NYT. The New York Times’ recommends articles, videos, and slideshows to logged-in users based on content readers have previously viewed on the desktop site, mobile site, and mobile apps. The Times keeps a detailed record of articles read and of particular sections and subsections that the user frequents in order to personalize a list of recommended content that readers can access on the desktop and mobile sites. Sidebar Recommendations are displayed on a “Recommended for You” sidebar located near the bottom of the home page. The sidebar features a continuously updated list of 10 articles. As described in the New York Times Innovation Report: “Currently, our main tool for personalizing content is our ‘Recommended For You’ tab, which is not up to our standards and has provoked many reader complaints. Personalized Recommendations Page The newsroom should consider devoting more attention to these new [personalization] initiatives.
Increased Stickiness and Bounce Rate Increase Articles Users Read. Facebook Tests Interest-Specific News Feeds on Mobile | Digital - AdAge. Facebook CEO Mark Zuckerberg has said that he wants the social network's news feed to be "the best personalized newspaper. " But newspapers have sections, and now so does Facebook's news feed, at least for some people. The social network has been experimenting with category-specific versions of its news feed that take posts that would normally appear in the all-in-one feed and organize them into their own interest-specific feeds. It began the test in October, as reported by Social Times, and now appears to be extending it to mobile. On Tuesday Laundry Service CEO Jason Stein tweeted a photo of the interest-specific feeds as they appeared in Facebook's iPhone app. The photo shows the regular Facebook news feed as well as tabs for "travel," "style" and "headlines" feeds.
"People have told us they'd like new options to see and have conversations about more stories on Facebook around specific topics they're interested in," a Facebook spokeswoman said in an email. In Mr. Mr. LinkedIn brings personalized news to your wrist with launch of Pulse for Apple Watch | VentureBeat | Apps | by Ken Yeung. Personalizing News, Bringing Readers into the Story. With more news outlets experimenting with new methods to personalize news, three recent approaches show significant advancements. The Wall Street Journal, Washington Post and USA Today have created noteworthy interactive experiences exploring race, gender issues and health care. “For the majority of my career in journalism, we’ve been treating the collection of news very much like we always have: a reporter takes in information and interprets it and gives it out to users,” said Tory Hargro, a design manager at USA Today.
“I think in order to make that stuff real, you cannot keep it at a national conversation level; you have to show people how it impacts them personally. And anytime we can show a person how a story impacts them personally, that equals high-engagement.” And it may be just the beginning. Susan McGregor, assistant director of Columbia University’s Tow Center for Digital Journalism, said the kind of personalized storytelling in these projects can help make news more engaging.
Hotify: A Machine Learning & Personalisation Based News App. Hotify has launched its mobile app currently on Android platform Founded in January 2015 in Bangalore, Hotify is an engine that aims at bringing recommended, relevant and timely content from across the web to its users. At present, it is serving this purpose through an Android mobile app. It is an attempt to uplift the user experience of discovering, reading and sharing content via simple intuitive manner, against rising information clutter on Internet. Hotify is started by Ankur Dinesh Garg, Alok Gautam, Li Jian & Abhinav Dinesh Garg. The team believes in providing real-time awareness to its users with the use of technology. Key Features of the Product Behind the App, is an intelligent and evolving backend, which learns what the user is reading to provides relevant content to a user based on his/her behaviour, captured across various points of interaction.
The app comes with a simple and easy to use interface. Problems Addressed How is Hotify Different From its Competitors? Traction Details. Pipes News App Summarizes Personalized News on iOS. News app Pipes has launched its updated app on iOS devices. The app offers summaries of news stories surrounding over two million topics, with a focus on personalizing content to each user. When first using Pipes, users are asked to follow at least four news topics, from Astronomy and Fashion to Parenting and Music, among many others. Once users have followed a few topics, Pipes presents a feed of stories based on these selections, which includes recommended stories from other topics.
Each story is presented alongside an image and brief summary. Tapping on the story brings up more content, and a link to read the full article on the original website. An audio option also allows users to listen to stories in the main app and on Apple Watch. Depending on the article, content is either available in its normal form, or as four bullet points summarizing the story. As users interact with Pipes, they may find recommended topics or stories in their feed. Samsung et Axel Springer lancent leur fil d'infos pour mobiles, en réponse à Apple.
Face au "News" d'Apple et à l'"Instant Article" de Facebook, Samsung dégaine "Upday". Annoncée en septembre, l'application gratuite sera préinstallée sur tous les nouveaux appareils du géant sud-coréen. Elle proposera une sélection d'articles choisis par la rédaction dans les médias, ainsi qu'une sélection automatique par un algorithme, a précisé Pierre-Anthony Canovas à l'AFP, le rédacteur en chef d'Upday France. Pour l'occasion, Axel Springer s'est associé au fabricant sud-coréen de smartphones qui tournent sous Androïd, le système d'exploitation de Google. Le groupe allemand, éditeur du tabloïd Bild et du quotidien Die Welt, avait en 2014 tenté d'empêcher la firme californienne d'utiliser certains de ses contenus gratuitement, avant de capituler face à la toute-puissance du moteur de recherche. Des applications mobiles pour de l'info sur mesure L'application permet de voir des articles en entier sans passer par le site du média qui l'a publié.
Inside Axel Springer’s answer to Facebook's Instant Articles. German publisher Axel Springer is wary of being overly dependent on third-party platforms for traffic — and is fighting back by launching its own news aggregator platform, Upday, borne out the publisher’s partnership with Samsung. In September, Upday launched in beta and now has around 1,200 publishers on board — including The Economist, The Daily Telegraph, Le Figaro, Der Spiegel and Axel Springer publications — all eager to take a stand against platform offerings like Facebook’s Instant Articles and Apple News. During this test period, Upday claims users were spending over two hours a month using the platform.
Upday comes with a few surprises. It will be pre-installed on Samsung’s latest smartphone and tablet devices, the S7, which launch next week in the U.K., Germany, France and Poland. Users swipe right from the phone’s home screen to get to Upday, making it deeply integrated on the phone. Advertisement Humans and algorithms surface the content. Swipe right from the home screen. L’info, c’est perso. © Gilles Rapaport pour Stratégies L’algorithme peut-il remplacer le rédacteur en chef? Les médias ont longtemps rechigné à personnaliser la page d’accueil de leur site. Pourtant, les réseaux sociaux et les acteurs du e-commerce ont établi leur succès en adaptant leurs contenus à partir de l’analyse du comportement de l’internaute: fil d’actualité individuel chez Facebook, profil personnalisé chez Netflix, compte unique pour chaque visiteur chez Amazon, etc.
Comment expliquer qu'il n'en aille pas de même avec les médias? «Ce retard a plusieurs raisons: l’algorithmique peut paraître incompatible avec le concept de ligne éditoriale inhérente à l’activité de journalisme. Le frein économique a aussi joué, les entreprise de presse manquent souvent de fonds pour développer ce type de technologie en interne. Certes, la page d'accueil n’est plus la source principale de trafic aujourd’hui.
Infobésité Le groupe de médias en ligne assume pleinement d’adapter ses contenus à l’intérêt de l’internaute. The bright, and more personalised, future of radio. Personalisation and creativity seem to be the two growing trends shaping the future of radio, according to James Cridland, radio futurologist, writer, consultant, and Managing Director of media.info. From NPR to other radio stations such as the British Absolute radio, many broadcasters are trying to customise their services. In this interview, Cridland explains how the radio landscape is changing and what we can expect for the future. Cridland is also among the organisers of Radio Days Europe, the annual conference on best practices and new trends in the radio industry that will be held in Paris on 13-15 March 2016. Could you tell us what new trends you are observing in the radio industry?
There are a bunch of different things. About the two examples that you just gave, NPR is a traditional broadcaster that's diversifying into personalisation, but Pandora seems like a really big threat to those traditional broadcasters, don’t you think? We saw that with Serial. Absolutely. La programmatique au-delà de la publicité : dans un futur proche. Par Catalina Briceno 20 août 2015 Publié dans: Mots d'esprit Est-ce que les technologies « programmatiques » utilisées en publicité pourraient automatiser et personnaliser la distribution de contenu culturel et éditorial ?
La programmatique s’inscrit dans l’évolution rapide que subit le milieu de la publicité en ligne. En 2014, la programmatique aurait généré davantage de revenus publicitaires que toutes les autres formes traditionnelles de vente et achats de publicités en ligne (display related advertising). Cette donnée émane de la première étude de l’Interactive Advertising Bureau consacrée au marché américain de la programmatique et menée pour le compte de PricewaterhouseCoopers (PWC) aux États-Unis. Le marché des revenus de publicité programmatique aurait ainsi atteint 10,1 milliards de dollars en 2014 aux É.
PWC, IAB Programmatic Revenue Report 2014 Results (traduction) Et si la programmatique servait aux contenus autres que publicitaires ? Un futur plus proche qu’on ne le croit. Avec Outbrain, la data pilote les "newsrooms" "En moyenne, 6 à 8 personnes sur 10 qui se rendent sur un site jettent un oeil sur les contenus mais ne cliquent pas", avance Franck Monsauret, country manager France d'Outbrain. Un constat de départ sur lequel s'appuie la société américaine pour proposer aux éditeurs une solution visant à augmenter le taux de conversion, et donc à mieux monétiser leur audience. Optimiser les taux de clic sur les articles de la home page Concrètement, Outbrain effectue une analyse en temps réel de la consultation des contenus en ligne en lien avec leur position sur la page, qui permet de voir quels sont les plus performants, par rapport à des benchmarks préalables.
Ce service appelé " Engage " se veut un outil d'aide à la décision pour les éditeurs dans l'animation de leur home page, "voie de la marque et porte d'entrée des pages du site", note Franck Monsauret. - Rapports en temps réel sur l'engagement via les médias sociaux pour identifier les articles les plus partagés et générant le plus d'audience. Taboola and Outbrain: Combating a bad reputation (and each other) Outbrain and Taboola’s founders set out to make the Internet a better place. So why does everyone seem to hate their products? Outbrain is Yaron Galai’s fourth company, but it’s the one he wanted to build all along. He has sought to make money, and help publishers do the same, by recommending their content to online readers.
With his other three digital advertising companies, which had successful exits, he got distracted by banner ads and other common forms of online advertising. With Outbrain, it’s different. It worked. The purpose driving Taboola, a rival content recommendation startup, is similar. Taboola has quickly gained on Outbrain’s early lead in the market. Prominent publishers such as the BBC, USA Today, The Huffington Post, and the Boston Globe use Taboola on their websites. Publishers can earn sizable chunks of revenue from the use of these services. Growing backlash Indeed, recent Tweets on the matter are almost universally negative.
A heated rivalry An existential crisis. Why have most personalized news startups failed? Can personalisation save the news homepage? La Revue INfluencia / Le nouveau calcul des groupes médias. Near You Now to help news sites deliver locally-relevant stories. How news sites are boosting 'stickiness' with personalisation. La gamme TV 2013 équipée de la nouvelle technologie S-Recommendation - Samsung. Huffington Post Thanks Facebook For Massive Growth. Recommendation Is Still the Holy Grail For News. How Bradford Cross Plans to Save the Media Industry. Global Voices en Français · A propos.