Online Biz Helps
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February 4th, 2012 Petite infographie pour vous aider à choisir les couleurs et comprendre les marques qui choisissent du rouge pétant (Mc Donald, KFC, Pizza Hut) ou le rose bonbon (Victoria secret’s…). Choisir sa couleur est une question d’affinité mais aussi de psychologie.
A well-built sales funnel is never complete until every part of it has been tested and optimized. For maximum success, marketers should dig deep and experiment with every customer interaction point. What follows is a brief guide that outlines what things are good to regularly test and optimize—including PPC, media buys, landing pages, and email campaigns. You don’t have to test everything all at once. Start with the marketing activity the produces the highest return and then work your way down. Click on the image below to view an enlarged version of this infographic:
Hundreds of thousands of websites across the globe have participated in Google’s ongoing study of web browsing behavior. So far, the results of the study have been very insightful. For example, global bounce rates and average time-on-site metrics are decreasing. In the operating systems wars, the Macintosh market share is steadily growing, while the Windows market share is dropping.
For small businesses and startups, the selection of Web-based tools available for things like communication, productivity, finance and IT is seemingly limitless, with new products launching left and right each week.
Attracting a potential customer is hard enough. Grabbing their interest and retaining them is even more difficult. It’s important to design your site so that user frustration is kept to a minimum, thereby maximizing customer retention. Below are some examples of what not to do when designing your website. Information sourced from: econsultancy.com , bx.businessweek.com , usability.gov and forrester.com . Click on the image below to view an enlarged version of this infographic.